Tag: mobile shopping

Mobile industry is experiencing evolution with the help of companies like Alibaba

China’s mobile industry is beginning to evolve, largely due to Alibaba users that have become very interested in the concept of mobile commerce. Consumers throughout the country are moving away from traditional computers, favoring their mobile devices when it comes to shopping, researching, and purchasing products they are interested in. Alibaba has been known to take advantage of emerging market trends in order to find success and this is why the company has become heavily involved in the mobile commerce space.

Report highlights the growth of mobile commerce in China

A recent report from eMarketer showed that mobile commerce in China is growing, and Alibaba is playing a major role in this growth. The company has invested quite heavily in the mobile space, looking to encourage consumers to use their mobile devices to purchase products online and in physical stores. As such, Alibaba customers have become more heavily involved in mobile commerce. They have also been exposing new people to the concept of mobile commerce by showing them how easy it is to shop online with a smartphone or tablet.

Alipay drives the growth of China’s mobile commerce market

One of the driving factors of Alibaba’s continued success in the mobile commerce space is its Alipay platform. The platform is the most well known mobile payments service in China, with millions of people using the service to pay for products both online and off. Alipay has also fostered excitement among consumers regarding new retail trends. More retailers are beginning to focus on the mobile space, which means that they are showing more support for mobile payments being made through services like Alipay.

Companies are growing more mobile-centric

As consumers become more interested in mobile commerce, China’s mobile industry is expected to experience a significant shift. More companies are expected to become more mobile-centric in order to meet the needs of consumers. This trend is already being seen in the retail industry, where several companies have embraced mobile commerce as a way to effectively engage a new generation of consumers with smartphones.

The internet has already altered the car shopping experience and smartphones have gone a step further.

A recent study conducted by Autoshopper has revealed that more than one in every three people who use the internet to shop for vehicles such as cars, SUVs and trucks, have conducted a mobile search on a smartphone or tablet while actually standing in a dealership.

That represents an increase of a massive 29 percent over the number of people who were doing it in 2013.

Considering the trend toward mobile search, that really doesn’t come as too much of a surprise. After all, earlier in 2015, searches over smartphones and tablets surpassed those that took place over PCs, according to statistics released by Google. It was that trend that brought about the massive wave nicknamed “mobilegeddon” in which Google – and then later, Bing – changed their algorithms in order to favor websites that were mobile friendly, when a search was conducted over mobile devices.

Now, dealerships are paying close attention to mobile search, as it is having a considerable impact on sales.

Since Google results now favor mobile friendly websites, dealerships have discovered that if they want to be able to stand out to their customers, then this is the type of experience that they are going to have to provide. After all, the last thing that they want to do is have a potential customer standing on their showroom floor while discovering the offerings of a competitor on their smartphones because that rival had a mobile friendly website and therefore received better search results.

Of course, the experience goes far beyond search. As dealerships battle over customers, they are now trying to create a far more seamless experience between the device and shopping in person, so that the two will work together.

Not only are most dealership websites already highly optimized for mobile search, they are also designed to provide a much broader experience that will allow consumers to be able to view additional resources that will help them to make their decisions and to learn what they want to know about the vehicles that they are considering.