Tag: mobile shopping

Analysis suggests mobile shopping may have reached a plateau

According to IMRG analysts, there may not be any real m-commerce growth going on at the moment.

Could it be possible that mobile shopping has reached its peak for the moment? If the data revealed by analysts at IMRG are correct, there may not have been any rise in the proportion of sales that have used mobile platforms over the previous three months.

The data included in the research that was conducted involved both smartphone and tablet use.

The trends that mobile shopping has seen over the last few years have shown that it has been experiencing solid growth every single quarter for the last half decade in the United Kingdom. However, the last quarter broke that streak as m-commerce didn’t see a quarterly rise in its use within the country during the previous quarter. What this suggests is that the country may be reaching the point in which there is a balance between shopping on PCs and over mobile devices. This, according to Internet Retailing.

Five years ago, only 0.9 percent of e-commerce occurred over mobile shopping devices.

Mobile Shopping has hit a plateauHowever, that figure from this year has reached a considerable 42 percent of online purchases. What is important about the finding from this recent research is that although the amount of money that is being spent over m-commerce seems to have leveled off and has reached its uppermost point for the moment, the number of web visits that are taking place via smartphones and tablets is still experiencing steady growth.

In fact, during this year’s second quarter, it was estimated that about 60 percent of all site visits are occurring from mobile technology devices. This is a rise of 2 percent from the same time three months earlier.

What that appears to show is that even if people aren’t using their mobile devices at any greater rate to make purchases, mobile shopping is still going on with other purposes in mind. The final purchase isn’t necessarily occurring online, but people are checking out stores, brands, products, reviews, and other information while they are using their smartphones and tablets. They are then proceeding to use their laptops or going to brick and mortar stores to buy what they have found.

China is the world’s largest mobile commerce market

Report shows that China is the fastest growing mobile commerce market in the world

China has become the world’s fastest growing and largest mobile commerce market, according to a report from Juniper Research. The report shows that online purchases from mobile devices have increased significantly over the past few years, with many consumers favoring the convenience of mobile shopping. E-commerce is also growing quickly, as more people show their interest in shopping from home rather than visit physical stores. Doing so allows them to avoid crowds and shop at their leisure.

Online sales in China are expected grow by 60% in China by 2018

Juniper Research predicts that annual purchases made through mobile devices and desktops will reach 125 billion globally by 2018, which China accounting for the majority portion of the purchases being made. By 2018, online sales in China will grow by more than 60%. Juniper Research suggests that the primary driver of this growth is “commuter commerce,” which refers to those with long commutes relying on their mobile devices to get their shopping done. Rapidly expanding mobile Internet networks are also making it easier for consumers to shop online wherever they may be.

China’s e-commerce sales reached $450 billion last year

China Mobile Commerce MarketThe report shows that China has already overtaken the United States when it comes to mobile purchases. Last year, there was some $450 billion in e-commerce sales in China compared to the $296 billion in e-commerce sales made in the United States. Of the companies that have found success in China’s mobile commerce market, Alibaba has, perhaps, established the greatest lead over others. This retailer alone saw more than 330 million consumers use its platform in 2014.

Security risks may have a dramatic affect on China’s growing mobile commerce market

While mobile commerce is growing rapidly throughout China, security risks may eventually slow the growth of the market. Serious risks are beginning to emerge that threaten the safety of consumer financial information. Businesses are also being threatened by these risks, which is beginning to affect their enthusiasm about mobile commerce in general.