Tag: mobile shopping

Discover sees great promise in the mobile commerce space

| October 20, 2015

Mobile commerce continues to grow throughout the world

Mobile commerce is evolving quickly throughout the world, especially as more companies become involved within this space. Companies that develop mobile wallets are expected to see promising new opportunities in this sector, as they have come to play a major role in the mobile commerce market. Discover Financial Services believes that mobile commerce will become a powerful force throughout the world, as it continues to grow as consumers are becoming more reliant on their mobile devices when shopping online and in the physical world.

Consumers now expect an enjoyable digital shopping experience from merchants

Amy Parsons, vice president of global commerce at Discover, notes that digital shopping experiences are no longer simply luxuries. Consumers now expect retailers to support digital shopping, especially when it comes to shopping with a mobile device. Retailers will have to vastly improve the mobile shopping experience if they want to secure customer loyalty. Poor shopping experiences can drive consumers to other retailers that have better offerings. Those becoming mobile-centric are expected to be able to take advantage of promising new opportunities that they did not have before.

Discover sees promising opportunities for merchants that want to engage in mobile commerce

Mobile Commerce - Digital Shopping via mobileDiscover has been keeping track of the growth of mobile commerce, noting that more consumers are beginning to rely on mobile wallets when it comes to shopping online and in physical stores. The applications allow consumers to store a wide range of information, including digital coupons and loyalty rewards offered by their favored merchants. These apps also store financial information, allowing consumers to pay for products that they are interested in conveniently.

Discover to continue working with companies to help them become more mobile-centric

Mobile commerce is expected to continue growing, with Discover likely to play a larger role in this sector. The company is moving the important aspects of a merchant’s business over to the mobile space, as well as the digital space. The company will continue to work with merchants in order to provide them with ways to effectively engage mobile consumers.

Facebooks continues its push into mobile commerce

| October 16, 2015

Facebook continues adding Buy buttons to advertisements

Facebook is looking to play a larger role in the in-app retail space, introducing a “Buy” button on advertisements that are featured on its social networking site. The company sees great promise in the mobile commerce space, but has yet to find any success therein. While many consumers access Facebook and other social media sites through their mobile devices, they have yet to rely on these platforms when it comes to shopping.

Retailers may benefit from new mobile shopping features being tested by Facebook

Facebook is not only including a Buy button on all its Canvas advertisements, it is also rolling out new features that will make it easier for retailers to sell products on their Facebook pages. These features are meant to give retailers a better way to engage mobile consumers, who are beginning to shop online more regularly with their smartphones and tablets. New mobile shopping features are currently being tested in the United States and Facebook has yet to announce a point where these features will see a worldwide launch.

Instagram is already finding some success in the mobile commerce space with its own Buy buttons

Faceook Continues to Push into Mobile CommerceFacebook’s Instagram has already become involved in the mobile commerce space. Instagram has rolled out Buy buttons on its advertisement formats, which have already proven quite effective for retailers. The social network is also relying heavily on consumer-driven discovery, with many Instagram users exposing their friends to new products that they may not have known existed before. This discovery is leading to more frequent mobile shopping among consumers, especially among those using social networks.

Mobile commerce is growing quickly in the Asia Pacific region, with social networks playing a more influential role therein

Mobile commerce is experience strong growth, particularly in the Asia Pacific region, where smartphone penetration is accelerating. In Hong Kong alone, mobile shopping has grown by 35% since 2012. Social networks are expected to play a much larger role in the continued growth of mobile commerce in the coming years, as consumers and retailers will rely more heavily on these platforms.