Tag: mobile shopping

Sephora sees big results from mobile commerce

| January 23, 2013

Sephora Mobile CommerceSephora finds promise in focus on mobile commerce

Mobile commerce has been a very strong boon to the retail industry. Beauty products specialist Sephora has seen major gains through its focus on mobile commerce and consumers with mobile devices. Sephroa director of mobile and digital store marketing Johnna Marcus notes that the company saw a significant increase in mobile orders over the past year, as well as an increase in mobile traffic. The company is expected to see similar results in 2013 as it continues its focus on mobile commerce.

Company sees 167% spike in mobile orders

According to Marcus, Sephora saw a 167% increase in mobile orders in 2012 and a 75% increase in online traffic from mobile devices. The company attributes these results to its ongoing campaign to engage consumers through a variety of mobile initiatives and services tailored for mobile commerce. One of the measures Sephora has taken to engage mobile consumers comes in the form of an application, which provides users with an array of “personal assistant” features that could be useful in shopping.

Retail mobile commerce expected to account for $37 billion in 2013

A recent report from eMarketer, a leading market research organization, predicts that consumers will purchase more than $37.44 billion in retail goods this year. All of these purchases will be done from either a smart phone or tablet, thanks to the growing variety of mobile commerce services being made available to consumers. Sephora expects to see a significant number of its sales come from the mobile space.

Sephora not alone in focus on mobile commerce

Sephora is not the only retail company that has high hopes hinging on mobile commerce. Indeed, mobile commerce seems to be all the rage within the retail industry, with many companies working on ways to directly engage mobile consumers and encourage mobile shopping and spending. Much of the interest surrounding mobile commerce in the retail industry may come from the strong results retailers saw during the 2012 holiday shopping season, when many of their most ambitious mobile commerce initiatives paid off.

eBay predicts major growth for 2013

| January 20, 2013

ebay mobile commerceeBay and PayPal gear for mobile commerce growth in 2013

Online retail giant eBay saw major gains during the 2012 holiday shopping season, largely due to the company’s focus on mobile commerce. eBay is predicting that its mobile payment volume in 2013 will reach new heights as it puts more focus on engaging consumers with mobile commerce services. eBay notes that PayPal, one of its primary subsidiaries, will have a large role to play in the mobile commerce growth the company is expecting to see in the coming year.

eBay predicts mobile payment volume to exceed $20 billion

eBay is expecting to see mobile payment volume grow to more than $20 billion in 2013. PayPal is expected to handle the majority, if not the entirety, of this mobile payment volume, similar to what the company had done during the 2012 holidays. In 2012, eBay reported some $14 billion in total revenue for the entire year,  up 21% of the revenue the company had generated in 2011. The company notes that one of the contributing factors to this growth was its focus on mobile commerce.

Company works on streamlining mobile services

In 2012, eBay mobile accounted for $13 billion in volume, according to CEO John Donahoe. The company’s various mobile applications attracted more than 4 million new users throughout the year, adding significant clout to the company’s already formidable presence in the mobile space. eBay is now working to streamline its mobile ventures, hoping to make them more accommodating of new customers and to bolster the mobile commerce services the company has to offer.

Consumers show interest in mobile commerce

PayPal is expected to add significant momentum to the mobile commerce plans of eBay. Consumers mostly had a positive experience with mobile commerce during the 2012 holidays, so eBay is likely to push for similar results near the end of this year. These consumers have shown their interest in shopping and making purchases using their mobile devices, thus setting up a great deal of promise for the 2013 holiday season.