Tag: mobile shopping

Mobile commerce is booming in Europe

| September 2, 2014

New report highlights the performance of mobile shopping in European countries

Mobile commerce is experiencing a promising period of success in Europe, according to a new report from yStats. The report shows that countries in Western Europe boast of high degrees of smartphone and tablet penetration, which is creating a favorable environment for mobile payments to thrive within. Mobile devices have become part of people’s lives in these countries and many are becoming more comfortable with the notion of mobile shopping. The report notes that Sweden and the United Kingdom are among the countries that have the highest mobile shopper penetration in the world.

Germany and Austria are seeing a great deal of mobile shopping activity

In Central Europe, Germany is currently considered the leader when it comes to mobile penetration. High degrees of smartphone and tablet ownership have lead to an increase in mobile commerce sales throughout the country. Mobile sales accounted for more than 10% of all online retail sales in 2013. Austria is experiencing similar success, with nearly one third of its online shoppers making a purchase from a mobile device.

UK currently leads the way when it comes to mobile commerce sales

Mobile commerce growth in EuropeThe UK currently leads other Western European countries in terms of mobile retail activity and e-commerce sales. Sales from tablets are growing significantly faster than sales from smartphones in the United Kingdom. Tablets are becoming favorable because of their larger screens and somewhat higher processing power. These devices provide a more enjoyable shopping experience for some consumers, which is why they are beginning to see more mobile commerce activity than smartphones.

Europe may establish itself as a favorable market for mobile payments and shopping in the near future

Europe may soon become the premiere battleground for the mobile commerce industry. Currently, the Asian-Pacific is considered one of the most active and attractive markets when it comes to mobile payments and retail, but European brands are beginning to become more mobile-centric. As consumers become more comfortable with the idea of mobile shopping and payments, Europe is likely to continue finding success in the mobile commerce field.

Mobile commerce is exploding in Australia

| August 29, 2014

Report highlights the potential future of the mobile sector in Australia

InMobi has released a new report concerning mobile commerce activity in Australia. The report shows that many people are growing accustomed to the idea of paying for goods and services using their mobile devices. A growing number of people are using their smartphones and tablets to shop online and retailers are taking steps to begin accepting mobile payments in physical stores. In the coming years, Australia may become home to one of the most active mobile commerce markets in the world.

86% of consumers have plans to shop online from a mobile device in the next 12 months

According to the report from InMobi, almost 86% of Australian mobile consumers have plans to engage in some form of mobile commerce within the next 12 months. This is an 11% increase over the number of people that said they would participate in mobile commerce in 2013. Approximately 34% of consumers noted that mobile affected their purchasing decisions in a significant way. These people have been responding to mobile-centric initiatives and marketing more than others.

Mobile accounts for a large portion of overall media consumption among consumers

Australia - Mobile CommerceThe report shows that the average consumer spends nearly 7 hours a day on media consumption, with mobile accounting for 23% of this consumption. Nearly 55% of mobile consumers throughout the country are now using their devices as their primary entertainment source, playing mobile games, interacting on social media platforms, and participating in other mobile-centric activities. The popularity of mobile technology has exposed these people to the idea of mobile commerce and many consumers have shown favor for it.

Security remains an issue that many people are concerned about in the mobile commerce space

Mobile commerce is still relatively new. As such, there are many risks and challenges that exist in this sector that have not yet been addressed. Security is the most serious problem facing mobile commerce currently. While several platforms have offered adequate security solutions to consumers, many more feature lackluster security that can place a consumer’s financial information at risk of exploitation.