Tag: mobile shopping

Will Digital Commerce Take Over the World?

Digital commerce is gaining more attention than it ever has in the past. As more people begin to base their lives on mobile technology, they are finding ways to shop for and purchase products online using little more than their smartphone. E-commerce has long been a growing market, but the growing interest people are showing in mobile payments has lead to a boom in the digital world.

In the coming years, digital commerce may play a significantly bigger role in the retail market than it already does. Many retailers have already taken note of the importance of having an Internet presence, but relatively few have invested heavily in the e-commerce space. Retailers have long relied on traditional forms of engagement, seeing the digital world as a potential threat to their brick and mortar stores. In the coming years, these retailers may have to revise their outlook on the digital world if they want to keep engaging consumers effectively.

Digital Commerce and the world A recent report from eMarketer shows that mobile payments are playing a bigger role in the retail space. The report shows that, in the U.S. alone, mobile commerce revenue is expected to reach $118 billion by 2018. This growth is due to the growing number of people that are using smartphones throughout the country. An estimated 25% of the country’s adult population currently owns and uses a smartphone for mobile commerce.

In India, mobile shopping is becoming more popular. The country has become the fastest growing e-commerce market in the Asia Pacific region, according to a study from Gartner. Retailers are beginning to embrace the fact that they have to find ways to engage consumers in new ways or risk losing to their competition. As such, they have begun adopting mobile engagement strategies.

While digital commerce is growing in power, traditional commerce is still favored by most consumers. Many people are interested in the convenience that the digital space has to offer, but are not convinced that a smartphone can replace their credit or debit cards. This ideology may change in the future, especially as digital platforms become more robust and convenient.

PayGate predicts explosive growth in the mobile payments space

Half of all card payments may be mobile within the next five years

PayGate, a payment service provider, believes that half of all card payments will become mobile within the next five years. The company recently added Zapper to its mobile payments systems, allowing it to reach a larger demographic in South Africa. PayGate has been taking steps to establish a stronger presence in the growing mobile commerce space. The company believes that the mobile world will see explosive growth in the coming years.

PayGate continues to work to provide its clients with the ability to accept mobile transactions

As a provider of payment services for online businesses, PayGate has a vested interest in becoming more mobile-centric. The company wants to ensure that its clients have the ability to engage mobile consumers effectively and is working to make new tools available to these clients. QR codes are part of PayGate’s push into the mobile space. The company suggests that these barcodes have become one of the most useful mobile commerce tools, due largely to their simple nature and the fact that they can be produced at little expense.

QR codes are becoming effective mobile commerce tools

Mobile Payments growthQR codes have long been used in marketing. These simple barcodes can be scanned by nearly every smartphone currently available and have served as an effective way for retailers to engage mobile consumers. Over the years, these codes have become mobile commerce gateways. Retailers have been using them to facilitate mobile payments, and QR codes have lead to the rise in “pop-up” stores in many parts of the world. These stores use QR codes to sell products that can be delivered to a shopper’s home.

Mobile commerce is gaining traction throughout South Africa

In South Africa, mobile commerce is becoming more popular. The demand for mobile shopping and payment platforms is growing among consumers as smartphone penetration increases. Companies like PayGate have a lot to gain by enabling other businesses with the ability to accept mobile payments, especially as the mobile space continues to see aggressive growth over the coming years.