Tag: mobile shopping

Amazon reports a very active mobile shopping season this year

Amazon has seen a significant increase in mobile shopping over the holiday season. The online retailer has released information that shows that nearly 60% of those shopping on the day after Christmas were doing so from mobile devices. Mobile traffic to the retailer’s website also shot up, showing that more people are using their smartphones and tablets to look for products they may be interested in online rather than at physical stores.

Consumers are flocking to online stores to take advantage of convenient shopping

According to information released by Amazon, holiday sales through its mobile shopping application doubled in the United States this year. Cyber Monday remains the retailer’s most active mobile shopping day of the year, but sales grew more quickly on Black Friday than any other day. Those shopping on Amazon showed particular favor for electronics, such as the company’s Fire TV Stick and the Fire TV itself. Amazon’s own mobile devices also sold well during the holiday season.

Consumers show favor for the convenience of shopping online with their mobile devices

Many consumers have opted to shop online from a mobile device in order to avoid large crowds at stores. The holiday season is somewhat notorious for being a chaotic time in retailer stores, where many people try to find the best deals that are being offered by retailers. Mobile commerce is often cited as a more convenient way for consumers to shop for and purchase products they are interested in. Companies like Amazon and eBay have been investing heavily in the mobile space in order to make it easier for consumers to shop online from a mobile device.

Some retailers are unconvinced of the value of mobile commerce

Over the past two years, the holiday season has proven that mobile commerce is more than just a passing trend among consumers. A growing number of retailers are beginning to show more interest in the mobile space in order to connect with a new generation of consumers. Some retailers are still unconvinced that mobile commerce is a worthwhile investment, however, which may mean that they could be losing out on significant opportunities in the future.

An analysis of comScore data has revealed that 14 percent of all consumer disposable income was spent online.

A report issued by comScore, based on an analysis of their data has shown that the holiday season was working out to be a successful one for the majority of retailers, as spending was slightly higher than had been anticipated, partly because of the contribution of mobile shopping.

Desktop and laptop based shopping had increased by 15 percent from November 1 to December 21.

That was higher than the predicted increase by comScore, which had been 14 percent, and was higher than the growth that was recorded over the same period of time in 2013, which was 10 percent. That figure included the contribution made by mobile commerce, which represented about half of the online traffic during that time. comScore has reported that they estimate that over 2013, the 2014 m-commerce was up by about 25 percent. Total retail commerce was recorded at 17 to 18 percent higher than it was in 2013.

comScore estimated that during the fourth quarter, desktop and mobile shopping would take up 14 percent of discretionary spending.

Mobile commerce has been experiencing an especially large growth and, according to the data from comScore, it has been boosting the shift toward online spending that has been taken by consumers. In terms of holiday spending penetration, it now represents about 15 percent.

According to figures from Outperform, the large retailer, Target, has made its way up to include itself among the top online retail sites throughout the most important shopping period of the year. In fact, it was ranked as being in fourth place, in 2014. This was greatly driven by the Cartwheel mobile app. comScores data revealed that 62 percent of the visits to Target over mobile were generated through that app, which rivals Amazon.com, the current e-commerce leader (at which 66 percent of visits are mobile based).

The average percentage of online visits from mobile shopping consumers is 30 percent, according to comScore, showing that target is well above that level. It is clear that the retailer’s strategy to use the Cartwheel app to target the Millennial generation is proving to be highly effective, so far (particularly as it was offering free shipping during the holidays).