Tag: mobile shoppers

Retailers are beginning to change the way they do business with consumers

Manhattan Associates, a prominent software developer, predicts that the retail sector will experience a major shift in the coming years. The organization predicts that retailers will become more customer-centric, offering more personalized shopping experiences. The rise of mobile commerce is has had major influence on the retail sector, forcing many merchants to embrace mobile technology in an effort to adequately connect with a new generation of consumers with evolving interests.

Improving the shopping experience is becoming a priority for retailers throughout the world

The organization notes that merchants will have to address five key areas in order to find more success in changing markets. The first, and perhaps most important, area is making sure the shopping experience is personal and convenient. This is where mobile shopping can shine, as shopping platforms that allow consumers to use their smartphones to purchase products can offer them a personalized experience that other platforms do not have.

Store assistants could make or break the shopping experience

Merchants will also have to understand the roles that store assistants play in the shopping experience. Store assistants must have the knowledge and skill to serve consumers effectively, especially as mobile commerce continues to grows. More retailers are making use of mobile shopping platforms and supporting mobile payments at physical locations. As such, store assistants must be well versed in how new payment systems work and how to ensure that consumers have the best shopping experience possible.

Millennials are beginning to hold more power in the retail space

Retailers will also have to consider the growing power of Millennials, whom are becoming the largest demographic in the mobile shopping space. These consumers have a seemingly intrinsic connection to the digital world and mobile technology. If retailers can connect with these consumers, they may find enthusiastic shoppers whom are willing to spend considerable amounts of money on products and services that they are interested in. These consumers are already quite comfortable with the concept of mobile commerce and have shown that they are quite willing to make use of mobile shopping platforms.

The Chinese retail giant has managed to solidly secure the top spot title for itself in mobile shopping.

Following a massively successful Singles’ Day over m-commerce at Alibaba, it was already clear that the company had risen to the top when it came to mobile shopping, but now some more specific statistics have been revealed to show exactly how successful that company has become when it comes to catering to smartphone using consumers.

The third quarter earnings at Alibaba had already confirmed that it was well in the lead of mobile retail.

The company, itself, confirmed its position in the lead of m-commerce when it described just how much mobile shopping has had an impact on the business at its overall marketplace. Even though China has been facing some economic struggles, the retailer was still able to show exactly how powerful mobile commerce could be in not only obtaining new customers but also retaining them. It was able to build its active shopper base by over 5 percent, which equated to over 21 million within the one quarter containing Singles’ Day.

Essentially, when it comes to m-commerce, the CEO, Danial Zhang said it best, “We’re crushing mobile.”

He made this rather astute statement while speaking at a call with analysts. Zhang was far from exaggerating, when taking into consideration that the revenues the company has earned within the Chinese marketplace have increased by 35 percent when compared to the year before. This represents a rise to $4.43 billion in earnings over where it had been in 2014. That said, when looking at mobile commerce, specifically, the company saw an astounding 192 percent growth in its revenues, bringing it to about $2.89 billion.

The revenue growth of the company, as a whole, was around 32 percent during the quarter, which saw about $5.33 billion. Of the profits reached approximately $1.9 billion during that single quarter.

There was a growth in the number of active buyers on the overall retail marketplaces owned by Alibaba, which brought the total figure to 407 million within that quarter. The number of active m-commerce shoppers reached 393 million during that quarter. That meant that there were 47 million more than the quarter before.