Tag: mobile shoppers

Survey shows that more people are using their devices to shop online and off

A new survey from GfK and Facebook IQ shows that consumers are beginning to favor their mobile devices when it comes to shopping online. Many people are beginning to rely on their smartphones in their daily lives, and the idea of mobile shopping is becoming very appealing to them. The survey suggests that mobile commerce will see strong growth in the coming years, especially among Millennials who have become very comfortable with using their smartphones to get their shopping done.

Millennials are proving to be the demographic most comfortable with the concept of mobile shopping

According to the survey from GfK and Facebook IQ, approximately 45% of all shopping done both online and off involve a mobile device in some way. Some 57% of Millennials use their devices while shopping, with a growing number of these people opting to pay for products with their smartphones rather than traditional currency. Consumers enjoy a seamless experience, where they can move from one payment channel to the next without much trouble.

Omni-channel shoppers use their devices to research and purchase products online and in physical stores

These so called “omni-channel” shoppers believe that the Internet is a vital part of the shopping experience. Mobile commerce does not only involve purchasing products with a smartphone, as consumers also use their devices to research products that they are interested in. Indeed, the majority of consumers that research products with their devices also made purchases. Approximately 60% of omni-channel shoppers noted that they will likely use their mobile devices to make purchases more frequently this year.

Retailers becoming more mobile-centric are finding it easier to connect with consumers

Many retailers had feared that the rise of mobile commerce would lead to a major decrease in sales. For merchants without an online presence, this may be true, but retailers focusing on the mobile sector are finding it easier to connect with consumers. These retailers are likely to become more mobile-centric in the coming years, especially as new mobile commerce platforms become available to consumers.

The company is hoping it will be the shopping cart of choice for completing sales on behalf of retailers.

PopSugar Inc. is now setting its sights on the creation of a form of universal mobile commerce shopping cart that would make it possible for consumers to make their purchases of fashion products through any retailer, all in one digital basket.

The focus on the company’s content has been greatly aimed toward the female market.

As of yet, PopSugar has managed to generate considerable affiliate marketing revenues by way of its ShopStyle business, which provides women with a specialized mobile commerce shopping engine through which they can purchase clothing and accessory products. PopSugar acquired that product in 2007 and managed to drive revenues topping $1 billion for its retail partners in 2015. This, according to the data shared by the founder and CEO of the company, Brian Sugar.

As of April, the mobile commerce experience through PopSugar’s ShopStyle will undergo a major change.

Currently, shoppers use it to find what they want, at which point they are redirected to the retailer websites in order to complete their purchases. After April, users of the m-commerce platform will be able to complete a profile, including their payment information, so they can make purchases all in one place, even when their orders are from any number of dozens of different participating fashion retailers. These will all occur by way of the mobile app and website from ShopStyle.

This move is helped to transform the mobile shopping experience it provides from directing people to the right places, to become an actual marketplace-like location where they can conduct all their transactions without ever having to leave. In order to make this process even easier, PopSugar acquired Cosmic Cart, a mobile shopping technology business. That purchase was made in November 2015.

The current commission that PopSugar gains from every purchase made after a customer has travelled through their mobile commerce experience in order to buy something on a retail site is around 15 percent. It appears as though that agreement will be remaining the same when the new version of ShopStyle is launched, in April.