Tag: mobile security

Mobile apps are altering the way we shop

Shoppers with smartphones and tablets are using those devices to research products and discounts.

This year, more than ever before, it is expected that consumers will be using mobile apps and other m-commerce opportunities on their smartphones and tablets to be able to compare products and prices and to find better deals, particularly throughout the opening weekend of the holiday shopping season.

This is making it look as though this weekend will be breaking all previous mobile shopping records.

The current prediction of the Consumer Electronics Association (CEA) are that mobile apps and websites will be used more this weekend than in any other starting weekend of the holiday season. They forecast that 103.3 million Americans will be shopping online – using laptops, desktops, smartphones, and tablets – from Thanksgiving through Cyber Monday 2014. This will represent an increase in online shopping over that weekend of 6.1 million shoppers when compared to last year.

The report showed that mobile apps and websites will also be used far more than last year.

Mobile apps affect consumersIt determined that the total number of Americans who planned to shop over the Thanksgiving holiday weekend will be about 143 million people. Among them, 89 million American adults have the intention of purchasing some form of consumer technology products. The use of mobile devices will come into play at this time in order to compare the various products that are available and to be able to locate the best deals that can be found from retailers that sell them.

Almost three out of every four consumers (74 percent) expect to use their smartphones, tablets, or cell phones while shopping, whether to access shopping applications, to consult the mobile web, or simply to call someone else and ask questions with regards to products or purchases that are being considered. This is the highest total that has ever been recorded by the annual survey conducted by the CEA.

According to the chief economist of the CEA, Shawn DuBravac, “Consumers are becoming more comfortable with the security protocols and in using new payment options as they are being introduced to the marketplace.” He also pointed out that when it comes to mobile apps for payments “there are more options and choices” than there have ever been.

HP expands its mobile payments initiatives

HP is looking to bring more security to the mobile commerce space by updating its software offerings

Hewlett-Packard (HP) is looking to break into the mobile payments space. The company has announced the expansion of its cloud-based payment platform and chip-based payment cards. HP is making a security upgrade for its Atalla software, which is designed to help merchants protect consumer financial information. The HP Network Security Processor has also been upgraded to supper Apple Pay and new Visa payment services, such as PayWave.

Demand for secure mobile transactions is up among merchants and consumers

The mobile commerce space is quite crowded with a wide variety of mobile services. Many of these services have been having security problems, which has made mobile commerce somewhat risky for merchants and consumers alike. The demand for more security has been on the rise for some time and HP may be ideally positioned to help accommodate this demand. The company will be focusing more heavily on NFC-based transactions, as these transactions are becoming more attractive targets for malicious groups that want to exploit financial information.

HP expands partnership with Cryptomathic to make mobile payments more secure

Mobile Payments - HPHP notes that its software is able to facilitate secure cloud-based payments without the need for devices to have built-in security elements. This means that mobile transactions can be protected regardless of a mobile device’s security features. HP is expanding its partnership with Cryptomathic in order to make payments more secure than they have been in the past. This partnership will also bolster the security of NFC-based payment cards, with new card technology being introduced in 2015.

Security issues are constantly evolving and addressing new risks could be a difficult endeavor

The adoption of mobile commerce among consumers is accelerating at a rapid pace. As more people become involved in digital payments, the greater need for security solutions there is. HP is one company working to ensure that merchants can protect consumer financial information, but the mobile security space is constantly evolving and it may be difficult to account for all digital risks that are emerging therein.