Tag: mobile payments

The Square mobile payments company has filed for an IPO

The company founded by Jack Dorsey, the CEO of Twitter, is filing for an initial public offering of $275 million.

Mobile payments company, Square Inc., which was founded by Jack Dorsey, the CEO at Twitter, has now filed for a $275 million IPO, though it is likely that the figure – which is considered to be a placeholder – will change before anything official takes place.

Aside from being a co-founder of Square, Dorsey is also the CEO and is the largest shareholder.

At the time of the writing of this article, Dorsey was holding onto a 24.4 percent stake of the company. The next largest owner is Jim McKelvey, whose stake in the company is 9.4 percent. Underwriters of the IPO include JPMorgan, Goldman, Morgan Stanley, Jeffries, Deutsche, RBC, Stifel and Barclays. The Form S-1 filing by the company was made with the Securities and Exchange Commission, but it did not identify a specific share price for the mobile payments company, nor did it state how many of the shares would be made available for purchase.

The primary focus of Square mobile payments is small businesses who wish to process credit card payments.

Mobile Payments - Square Files for IPOAs a component of the intentions of the company to go public, Dorsey intends to donate the proceeds of tens of millions of shares of the company to the Start Small Foundation, his own charity. This was included within the regulatory filing. It states and underscores the point within the filing that says “This may at times adversely affect his ability to devote time, attention and effort to Square.”

While holding the top spots at two tech giants could be problematic, Dorsey has expressed that he is willing to delegate some tasks to some of Twitter’s senior execs, such as Adam Bain, the company’s COO.

There have been claims that one of the reasons that Dorsey had previously lost his position as the head of Twitter was due to having spent too much of his time on “extracurricular activities,” which included a broad spectrum of personal activities including a sewing class. Still, during the first half of this year, Square was profitable, having drawn in more than $560.6 million in revenue during that time. Still, though, increased spending has caused it to suffer a loss of $77.6 million.

JD and Tencent seek to improve mobile marketing in China

JD and Tencent will be expanding their partnership in order to improve mobile marketing

JD.com, one of China’s largest online retailers, and Tencent, a prominent provider of Internet services in China, have announced that they will be expanding their partnership in order to transform mobile marketing throughout the country. A growing number of consumers with smartphones and tablets has lead to a higher demand for new marketing solutions in order to effectively engage mobile consumers. Retailers are finding it somewhat difficult to catch the attention of mobile shoppers, especially those that are becoming more involved in mobile commerce.

China is becoming a very powerful mobile commerce market

China has become a leading mobile commerce market, with many consumers showing favor for shopping with their smartphones. New mobile marketing solutions are needed in order to ensure that retailers can continue to engage these consumers. JD and Tencent will be exploring new avenues to leverage Tencent’s social platforms in order to create more favorable marketing solutions. Together, the companies intend to make use of the big-data resources that Tencent has access to, as well as the e-commerce information that JD has collected over the years.

New marketing solutions could help retailers engage mobile consumers

Mobile Marketing Improvments - ChinaThrough the expanded partnership, JD and Tencent intend to develop new online tools that will ensure that retailers can target mobile consumers in a more dynamic fashion. Mobile marketing has proven to be an effective way to engage new generations of consumers that are becoming more reliant on smartphones and tablets. These devices have become powerful tools in changing how consumers shop online and in the physical world. In China, retailers have seen the rise of mobile commerce, which is pressuring them to become more mobile-centric.

Mobile marketing expected to thrive in China

As mobile marketing becomes more robust in China, many more consumers are expected to begin participating in mobile commerce. New marketing solutions may make it easier for retailers to connect with consumers. Through mobile marketing, these companies can offer consumers better deals and shopping opportunities that they may not have had access to in the past.