Tag: mobile payments

Mobile payments gain ground in the US

| March 5, 2013

U.S. Mobile PaymentsLevelUp reports growing interest from consumers concerning mobile payments

Mobile payments are gaining momentum in the U.S. More consumers are becoming attracted to the concept of mobile commerce, especially as new services become available to them. LevelUp, a mobile payments start-up, has been attracting a great deal of attention recently, reporting a major influx of new users coming from both the Android and iOS camps. Rising demand for mobile commerce services has sent many consumers scouring the online world looking for platforms like LevelUp.

LevelUp doubles user base

LevelUp has announced that its user count has doubled over the past four months, growing from 500,000 to 1 million users. The start-up provides mobile payments services based on the use of QR codes. The LevelUP application is capable of scanning these codes to instigate transactions from a mobile device. The start-up also offers a mobile commerce terminal system to merchants that allows them to process payments being made from a mobile device. On its surface, LevelUp appears to be no different from any other mobile payments platform, but it has taken measures to enthrall consumers with its various features.

Gamifying mobile payments pays off

LevelUp is unlike other mobile payments platforms in that it “gamifies” mobile commerce, effectively turning loyalty programs into interactive experiences. Users are able to unlock loyalty credit with their favored brands through the LevelUp platform. This approach rewards consumers that spend money through their mobile device, further encouraging them to do so in the future. The loyalty credits offered through LevelUp can be redeemed for discounts and other rewards from a consumer’s favored brand.

Interest in mobile commerce expected to continue growing

Mobile payments are becoming more prolific as more consumers get their hands on high-end smartphones and tablets. LevelUp is one example of the promising growth being seen in the mobile commerce sector. The start-up expects to see this growth continue well into the future, as consumers become more comfortable with the concept of paying for goods and services with their mobile devices rather than with physical currency.

JMango teams with paythru to expand mobile commerce

| March 4, 2013

Mobile Commerce PartnershipCompanies join together to provide better mobile commerce services

JMango, a leading mobile solution firm, has teamed with mobile commerce specialist paythru to create a new mobile payment solution. Both companies have witnessed the rise in popularity of mobile commerce and have begun to see high demand from consumers for new, more efficient mobile payment services. The companies have joined together to share their technology and develop a new system that will meet the needs of consumers worldwide and expand the availability of mobile commerce.

paythru to use 360 Mobile Development Platform from JMango

Per the partnership, paythru will be able to make use of the 360 Mobile Development Platform from JMango. The platform allows for mobile applications to be developed and deployed for all major mobile operating systems. Applications can be attuned to these operating systems with a single line of coding, making the programming process more streamlined. The platform also allows applications to adhere to the strict standards that exist in the payment industry, allowing them to be more secure when used for mobile commerce.

Security continues to be a top concern for consumers

Security is a major concern when it comes to mobile commerce. Mobile devices are beginning to traffic a large amount of financial information on a daily basis. This makes these mobile devices very attractive targets for hackers, whom can easily exploit this information if mobile commerce applications are not adequately protected. Security has been one of the major reasons many consumers choose not to participate in mobile commerce, especially with some security firms suggesting that the number of mobile attacks will be on the rise for the foreseeable future.

JMango touts security measures of development platform

JMango has made an effort to improve the security of its development platform in order to address many of the issues that face mobile commerce. The firm suggests that the platform boasts of the toughest security measures available in the mobile space, allowing app developers to produce highly secure software that can protect the financial information of consumers.