Tag: mobile payments

Majority of mobile commerce happens through smartphones

| May 14, 2013

Mobile Commerce and SmartphonesReport shows that smartphone users make up the bulk of mobile commerce

Mobile commerce is on the rise all over the world, backed by the proliferation of mobile technology. As more consumers purchase mobile devices, the more exposed they become to mobile commerce. Many consumers have begun to favor this form of commerce over any other, claiming that it is simply more efficient and, therefore, more appropriate for modern society. A new report from Arbitron Mobile, a leading market research firm, suggests that consumers favor their smartphones when it comes to mobile payments.

Smartphones are favored in the US and Europe

According to the report, the majority of U.S. smartphone owners make use of mobile commerce applications. These consumers also spend a significant amount of their time shopping with these applications. Outside of the U.S., approximately 66% of smartphone owners in the United Kingdom make use of mobile commerce applications. On average, UK consumers spend 134 minutes of their time on these applications. This trend can also be seen in Germany, France, and other European countries.

eBay and Amazon apps prove most popular with consumers

The report shows that mobile commerce applications from eBay and Amazon are the most popular with consumers.  These applications account for the majority of spending occurring in the mobile commerce field and consumers tend to be engaged with these applications more so than any other. This is partly due to the fact that these applications are tied to the online stores hosted by eBay and Amazon, giving consumers a constant connection to the products they may be interested in.

Smartphones may be dominant platform for mobile commerce

Mobile commerce has been gaining ground with tablet users due to the functionality of these devices. Smartphones, however, are likely to remain the most popular platform through which to participate in mobile commerce. Consumers still express some concerns regarding security, but most have shown that they are willing to conduct mobile payments through secure platforms.

Mobile commerce aids UK retail growth in April

| May 13, 2013

Mobile Commerce Retail GrowthMobile commerce helps boost retail performance

E-commerce sales have grown in April in the United Kingdom this year. Much of this growth is being powered by mobile commerce, according to the British Retail Consortium, a trade association representing the UK retail industry. The association has released a new report concerning the growth of e-commerce, showing that mobile purchases are becoming increasingly popular throughout the country. April, in particular, showed strong growth in the mobile commerce sector.

Report highlights retail growth

According to the report, online sales for April rose by 8.3%. This is lower than the 9% growth that had been reported in online sales in April 2012, but this increase still represents promising progress. The report shows that mobile commerce made up a prominent portion of online sales. The British Retail Consortium suggests that as many as one in five retailers claim that much of their sales are coming from those using mobile devices.

Mobile commerce becoming more popular with consumers

Mobile commerce has become much more than a simple trend in the UK retail industry. Consumers are beginning to favor their mobile devices when it comes to shopping; using their smartphones and tablets to shop for and purchase products they are interested in. The retail industry has yet to embrace mobile commerce entirely, but many companies have been making an effort to become more accommodating to consumers that are interested in mobile commerce.

Easter helps draw attention to mobile commerce services

The report from the British Retail Consortium shows that growth in the retail sector is strongest in health and beauty lines, as well as clothing and home accessories. Growth in mobile commerce during April was aided somewhat by the Easter holiday, during which many retailers launched new initiatives to engage mobile consumers. Some of these initiatives proved more successful than others, providing retailers with a better insight into the workings of mobile commerce.