Tag: mobile payments

ZooZ introduces new approach on mobile payments

| May 18, 2013

Combined Mobile Paymens and Mobile AdvertisingZooZ combines mobile payments and advertisements

ZooZ, a mobile payment startup, has some ambitious plans when it comes to mobile commerce. Consumers are becoming more integrated with mobile technology, which has made them prime targets for advertisements online. Because these consumers are showing a strong interest in shopping online using their mobile devices, advertisements designed to engage these consumers through such platforms have been quite successful in the past. ZooZ believes that it can increase click-to-buy conversions associated with mobile advertisements with its new mobile payments system.

In-ad payments could streamline mobile commerce

ZooZ has unveiled its new in-ad mobile payments system. The system is designed to work with visible banner advertisements, which are commonly found in a wide variety of mobile applications. When a consumer clicks on these ads, a ZooZ checkout window opens and prompts the user to enter their financial information. This information is used by ZooZ to processes financial transactions. Once this information has been stored, future purchases can be made with just a tap of the finger.

ZooZ aims for convenience

This new system is a spin on the increasingly common in-app purchases that have been swarming the mobile space. These in-app purchases are meant to encourage consumers to participate in mobile payments in some way. ZooZ believes that advertising and mobile commerce can be combined to create an effective mobile payments system that is both convenient for consumers and lucrative for the companies that rely on such systems.

Company could break new ground in mobile commerce field

ZooZ recently rose more than $2 million in its Series A funding, showing that it has acquired a significant amount of support from investors interested in mobile payments. The company has been working to break new ground in mobile commerce by offering innovative services that are yet uncommon in this sector. The company’s new in-ad mobile payments may be a good way to streamline mobile commerce and make it easier for consumers to purchase products they are interested in quickly and efficiently.

US retail sees growth through mobile commerce

| May 17, 2013

U.S. Mobile Commerce Retail GrowthMobile commerce helps power growth in retail

Mobile commerce continues to prove effective in the U.S. retail industry. Unbound Commerce, a mobile commerce solution provider for retailers, has released the latest results of its index of the top 200 retailers using the company’s Mobile Presence platform. These companies utilize this platform to power their mobile commerce initiatives. According to Unbound Commerce, those using the platform have seen strong growth this year, especially as consumes become more comfortable with the idea of mobile payments.

Unbound Commerce provides insight on retail performance

According to Unbound Commerce, retailers using the Mobile Presence platform saw their mobile commerce revenue jump by 71% in March and April of this year over the levels they had been in 2012. The company notes that mobile traffic has also increased, nearly doubling for retailers with sites that are optimized for mobile use. Unbound Commerce also notes that mobile sales are also increasing. Consumers are purchasing more via their mobile devices rather than through traditional platforms.

Security continues to be a concern for many consumers

Security concerns continue to be an issue in mobile commerce. Many consumers are still wary of using their mobile devices to purchase anything due to the fragility of some mobile security systems and the constant threats that exist in the digital world. Retailers have proven somewhat adept at placating these concerns, however, and the Mobile Presence platform offers some security features that help retailers keep the financial information of consumers safe.

Easy to use platforms appeal to consumers

Part of the reason consumers have been responding well to mobile commerce is linked to the ease of use that the Mobile Presence platform offers. In the past, consumers have been driven away from mobile commerce by cumbersome platforms that make the transaction process very difficult. Simple platforms allow consumers to purchase the products they are interested in a quick an efficient way, increasing the overall shopping experience.