Tag: mobile payments

Taiwan Mobile launches ambitious new mobile commerce service

| June 4, 2013

Taiwan Mobile takes bold step in mobile commerce field

Taiwan Mobile, the country’s second largest telecommunications network operator, has launched a new mobile commerce service that aims to provide more convenience to consumers throughout Taiwan. The country has emerged as a very active market in terms of mobile commerce, with many consumers showing favor for mobile shopping over traditional shopping. This trend has encouraged telecommunications companies like Taiwan Mobile to take mobile commerce more seriously and begin to cater to these consumers and their interests.

New service allows consumers to make purchases online using their mobile devices

The mobile commerce service launched by Taiwan Mobile will allow consumers to use their smartphones and tablets to purchase products online. These products can then be retrieved from more than 300 locations that are associated with the company. Products purchased online in this way will be delivered to these locations in approximately 12 hours.

Taiwan Mobile CommerceGovernment agency works to ensure security is taken seriously

The service was launched after the country’s Financial Supervisory Commission granted approval for local banks to facilitate mobile payments through smartphones and tablets. The agency has worked to ensure that the mobile commerce service adheres to strict security guidelines in order to ensure that the financial information of consumers is kept as safe as possible when it is being used for mobile payments.

Taiwan Mobile may establish itself as leader in mobile commerce field

According to Taiwan Mobile, mobile commerce represented some $13.3 billion in sales in 2012. The company suggests that this year’s sales are already beginning to show signs of overcoming last year’s totals. This is partly due to the growing number of consumers that are making use of mobile devices, but also because of the growing number of mobile commerce services that are becoming available to these consumers throughout the country. Taiwan Mobile is expected to face some modest competition from other companies that are investing in mobile commerce. This competition may, however, help Taiwan Mobile develop features for its services that are seeing high demand among consumers.

Mobile commerce activity continues to grow in China

| June 3, 2013

Chinese mobile commerce gaining more attention from consumers

China has become a bustling hub of mobile commerce activity in recent years. This is largely due to the massive number of young consumers that have access to mobile technology. These consumers have shown that they are beginning to favor new forms of commerce over traditional forms of commerce and have taken to the mobile space in order to find a more convenient way to purchase products and shop online. In China, two of the country’s largest technology companies are beginning to focus a great deal of their attention on the field of mobile commerce in order to engage a new generation of consumers.

Companies work to promote new forms of commerce

The Alibaba Group and Tencent are two of China’s most influential technology companies. Both companies have strong ties to the retail and gaming spaces, where they work to engage consumers on a regular basis. Because of the companies’ focus on technology, they have taken notice of the meteoric rise of mobile commerce among consumers, as well as the increasingly popularity of location-based services. Location-based technologies have been quite useful in exposing consumers to mobile commerce as these technologies are often used in advertisements that direct consumers to e-commerce sites.

Chinese Mobile CommerceAlibaba favors location-based services and Tencent focuses on social applications

Alibaba is keen to throw more support behind location-based services in order to make mobile commerce more prolific among consumers. The company has invested more than $800 million in these technologies coming from companies like Weibo and AutoNavi. Tencent has shown more subdued interest in location-based services, but does believe that popular social tools, such as the famous WeChat messaging application, could be a powerful way to encourage consumers to participate in mobile commerce providing them details about shops that allow for mobile purchases.

China is establishing itself as a leading market in mobile commerce

China is often considered one of the most active markets when it comes to mobile commerce. Both Alibaba and Tencent have managed to capture the attention of mobile consumers that are eager to take advantage of the capabilities of technology and these consumers have been growing more comfortable with the idea of mobile commerce.