Tag: mobile payments

Facebook reveals new mobile commerce product

| May 6, 2014

Facebook’s Autofill product has been unveiled at the company’s own developer’s conference

Facebook has unveiled a new mobile commerce product at its f8 developer’s conference. The company has been showing more interest in mobile payments for some time and has been taking steps to help facilitate mobile shopping through its social network in order to cater to the interests of its users.  The new product is called “Autofill” and is meant to simplify the process of making payments from a mobile device.

Autofil aims to make mobile shopping more efficient and enjoyable for consumers

Autofill is designed to make payments simpler by removing the need to input financial information multiple times. Facebook began testing this product last year while it was exploring ways to improve the mobile shopping experience for consumers. The testing phase allowed Facebook to form a better understanding of the mobile commerce space and the expectations that consumers have therein. Using this information, Facebook aimed to develop a product that could bring more efficiency to the mobile shopping experience.

Facebook has been slow to enter into the mobile payments space, focusing instead on marketing

Mobile Commerce - FacebookFacebook has been relatively slow to embrace mobile payments when compared to similar companies. This is largely because the company has become heavily focused on mobile marketing. Facebook has been working to leverage itself as a mobile advertising platform in order to attract new investors and provide services to companies interested in engaging mobile consumers. As Facebook becomes more confident in its advertising services, it is beginning to expand its focus to other mobile-centric sectors.

Autofill may become popular if it manages to enhance the mobile shopping experience

Exactly how popular the Autofill product will be among consumers is impossible to determine at this time. There is generally little hype behind the product, but consumers have shown that they are often on the lookout for new mobile commerce products that can improve their shopping experience. If Autofill can accomplish this task, it may become a very popular product that could have a major impact on how people experience mobile shopping in the relatively near future.

Promising new mobile commerce service officially launched in the UK

| May 5, 2014

Paym has been officially launched this week

One of the United Kingdom’s most anticipated mobile commerce applications has been officially released this week. The Paym platform has reached more than 360,000 registered users as of Tuesday morning, making it one of the most quickly adopted mobile payment services in the country. One of the reasons behind Paym’s early popularity has to do with the fact that it is backed by some of the country’s largest financial institutions, all of whom have serious interests in mobile commerce.

The UK has become a very attractive mobile market

The United Kingdom has become a very active market for everything mobile. Consumers throughout the country are becoming more mobile-centric, opting to use their smartphones and tablets for a wide variety of activities. As such, commerce has begun to evolve in the United Kingdom, with retailers and other businesses adapting to the changing times and working to engage mobile consumers more effectively. The country’s financial institutions are particularly interested in the mobile space because of emerging trends in consumer behavior.

Paym has the backing of many of the country’s largest banks

Mobile Commerce Service UK Paym is backed by Lloyd’s, Barclays, HSBC, and several other large banks that have an interest in the mobile space. The service allows consumers to make payments from their bank accounts using nothing more than a phone number. Paym won early praise before its launch because of its efficient nature and security features. The platform has managed to acquire a significant level of momentum ahead of its launch and this momentum may help Paym find success among consumers interested in mobile commerce.

Paym expected to process more than $1 billion in payments by 2018

According to the Payments Council, which was responsible for the launch of Paym, the new platform is expected to process more than $1 billion in mobile payments by the end of 2018. The platform is expected to see more use as more bank customers become aware of its existence. The banks supporting Paym will continue promoting the service to their customers in the hopes of making the platform the premier mobile commerce service in the United Kingdom.