Tag: mobile payments

GCB Bank has now become the latest to join with goSwiff for smartphone friendly point of sale services.

Global mobile payments innovator, goSwiff, has now partnered up with GCB Bank Ltd., bringing the total number of bank clients to fifty and giving more locations the opportunity to complete transactions at a point of sale through smartphones.

This will provide merchants and consumers with a new shopping opportunity at the checkout counter.

Equally, Simone Ranucci Brandimarte, the chief executive officer of the Singapore-based goSwiff, unveiled an entirely new business strategy for the global operations of the company. This addition of GCB Bank is the latest in a long and growing list of bank clients that have joined with the company in order to be able to offer mobile payments services to their merchant clients, within emerging markets.

Therefore, GCB Bank will be able to offer mobile payments services to its Ghana merchant customers.

The bank is the largest indigenous commercial bank in Ghana. According to the goSwiff chief strategy officer and President CEMEA, Erik Holst-Roness, GCB “leads the way in innovation with new banking technology. This is a bank with a strong commitment to customer service and the determination to make a change in the way their clients go about banking.”

The CEO of the bank, Simon Dornoo explained that he feels that the addition of the mobile point of sale system from goSwiff was a “natural choice” for them. He has observed the size of the company’s global experience and feels that by adding it to the options available to merchants, they will be able to enhance their “presence in the payment markets in Africa.”

Dornoo stated that the bank had been seeking a complete solution that would allow them to be able to develop this type of technology based service. They decided on goSwiff as the partner that they needed in order to be able to launch this type of smartphone payments option to their Ghanaian customers.

Mobile payments is a market that is taking off at an explosive rate in Africa, as it provides the ability to bring services to people who were previously completely unbanked.

Venmo is finding success among a younger generation

Venmo, a payments firm based in New York, may become the flagship mobile commerce facilitator among millenials. Younger generations are finding physical currency to be bothersome, opting instead to use digital currency and store their financial information online. The massive popularity of mobile technology has begun causing a major shift in the commerce world, and millenials choosing to forsake physical money are at the heart of this shift. Firms like Venmo may stand to benefit from this trend.

Younger generations often cause a shift in technology and society and mobile commerce is coming out on top

This is not the first time that a younger generation of people have caused a major shift in society. Traditional telephone land lines are no longer popular thanks to the growth of smartphones, which received strong support from young consumers. Young people are also abandoning traditional television services, opting instead to get the majority of their entertainment online in some form. Mobile commerce has managed to find a great deal of success in various sectors, and young consumers have helped secure this success.

Venmo processed $314 million during the first quarter of 2014

Venmo has processed some $314 million in mobile payments during the first quarter of this year, a 62% increase in the payments it processed in the prior quarter. The Venmo application has become quite popular with younger consumers, with many of these people using the app to send money to their friends and pay for products online. One thing that sets Venmo apart from its competitors in the mobile commerce field is that there are no fees associated with transferring money through the mobile application.

Some mobile payments firms are finding more success than others

Venmo is not the only mobile payments firm that has found success by engaging younger consumers. There is no singular platform that these consumers favor, however, and they frequently jump from one mobile payments service to the next. This fickle nature has made it difficult for some firms to find lasting success in their competitive market.