Mobile commerce remains an elusive issue for most of the retail industry, but analytics can help
Retailers are beginning to turn to mobile technology in order to better understand consumers. Smartphones and tablets are seemingly omnipresent in the modern age. Many consumers have begun to rely on these devices quite heavily in their daily lives, and many of these people are using their devices to shop online and at physical stores. Because consumers are becoming more mobile, retailers are working to better understand their shopping habits. Without a comprehensive understanding of mobile consumers, retailers may miss significant opportunities in terms of business.
Retailers are making use of analytics technology in order to better understand the behavior of mobile consumers
Retailers are turning to companies like Physicalytics, which provides services that are designed to track consumers when they approach certain stores. Using Wi-Fi and Bluetooth technology, these services are able to link themselves to a person’s smartphone, allowing retailers to track their shopping patterns. This is quite similar to how retailers track the behavior of online consumers. This data can be used by retailers to tailor themselves to more effectively engage mobile consumers.
Mobile-centric consumers are difficult to understand for many retailers that have yet to become comfortable in the mobile space
Analystics has been an important part of the retail industry for decades. Understanding the patterns that exist among certain consumer demographics is important for retailers because it allows them to become more engaged with their audience. The advent of mobile technology has changed the way consumers shop, which has placed a greater importance on analytics. Retailers have, for some time now, struggled to keep up with the changing habits of consumers that are becoming increasingly mobile-centric.
RetailNext finds success with its analytics technology
RetailNext is one company that has found some success with its analytics services. The company’s technology is being used at some 400 retail stores in Canada and the U.S. The company offers a variety of services that are aimed at meeting a retailer’s specific needs and has won acclaim from the retailers that make use of its technology.
Society is becoming more mobile-centric on a seemingly daily basis. Smartphones and tablets are playing bigger roles in people’s daily lives, and this is becoming especially true as businesses and social organizations begin to become more mobile-centric themselves. The idea of mobility is quite attractive. In the past, people could only access the Internet and digital services from their desktop computers. Now, access to the digital world is everywhere and this constant connection has had a major impact on society as a whole.
Because of a constant connection to the Internet, people are generally more informed of a wide range of issues and are able to access information concerning global and local events. The advent of mobile technology has also enabled people to change the way they shop for products and engage with their friends and families. Technology has changed the way that society works within itself very quickly over the past few decades and new changes are beginning to occur as technology begins to play a more central role in the lives of people throughout the world.
One of the most apparent changes that technology is having on the world can be seen in the field of commerce. While people are still quite comfortable with paying for goods and services with physical currencies, they are growing more interested in the concept of mobile commerce. As such, many people are beginning to shop from their smartphones and tablets, purchasing products from these devices when they can find deals on products that they like.
Mobile commerce may soon come to define the retail sector and have major influence over how businesses connect with consumers. Many retailers are already working to engage mobile consumers more effectively. This involves them establishing a more active and prominent digital presence, something that retailers have not had to do in the past. Even companies like eBay and Amazon, which have a very powerful digital presence, are having to find new ways to engage mobile-centric people. There is, however, no definitive way to engage mobile consumers and find success. Because mobile commerce is a very fluid concept, consumers can quickly move from one retailer to the next, or from service to service, with relative ease.
The role of technology is society is ever changing and it is difficult to say for certain how technology will impact the world as a whole. Mobile technology has certainly had a measurable impact, especially over the past decade. This impact may become more pronounced as people become more reliant on technology.
