Tag: mobile marketing trends

Mobile marketing has massive potential in Africa

M&C Saatchi Mobile has just released a whitepaper to present this concept in greater detail.

A white paper has just been presented by M&C Saatchi Mobile that detailed the tremendous promise that mobile marketing holds in Africa.

The report indicated that the smartphone channel is central to advertising in the continent.

The report showed that Africa is proving to be a very promising emerging region for mobile marketing, driven by affordable smartphones and strong economic growth. This report is only the first in a series that the company intends to release regarding various global regions and the part that smartphones play in the relevance of the advertising there. Many businesses and brands are now functioning under the impression that the best way to reach consumers in Africa is by way of this channel.

This whitepaper has also shown that mobile marketing will play a vital role in the continued development of the region.

Mobile marketing shows promise in AfricaIt illustrated the way the continent was able to leapfrog over the fixed line telecommunications stage that was traditionally used as a stepping stone upward toward the latest, which is the mobile marketing world of today. Africa has moved straight to the cellular services domain instead of stopping and waiting at telecommunications, first.

According to M&C Saatchi Mobile, the new primary means by way African consumers access the internet is over their smartphones. At the moment, there are 84 million internet enabled devices that are already owned and are being used. This makes the channel a very promising one for mobile marketing and reaching consumers very quickly and directly.

According to the company’s global CEO, James Hilton, “Contrary to popular thinking, Africa is not an under-developed region – it’s the second largest and fastest-growing mobile phone market in the world after China.” He went on to say in the statement that he gave about the mobile marketing report, that “The large numbers of African mobile consumers with web-connected smartphones using their device to surf the internet or download apps shows that the assumption that mobile services in Africa are only about SMS and low-end handsets is seriously out of date.”

Mobile marketing now used by 64 percent of top 1,000 brands

The channel has become an important area for advertising across many different sectors.

A recent report from Competitrack has revealed a considerable amount of new insight about mobile marketing and its popularity among not only the largest industry giants, but also the rest of the leading brands in the country.

The study looked into the advertising trends among the leaders of the environment of the American marketer.

They also determined that among the top 100 advertisers in the United States, 94 percent were enhancing their overall advertising by including mobile marketing of some form in the mix during the last year. The report from Competitrack also showed that among those who were using smartphone and tablet targeted channels, all had run an ad within the last nine months.

The report also indicated that mobile marketing is being used by the majority of the popular brands.

Mobile Marketing - Creative Mobile AdsWhile it is important to note that the behemoth brands including Toyota, Google, and Amazon were using mobile marketing, it was also noted that 64 percent of the leading one thousand brands were also using advertising over this channel during that same period of time. This is a clear indicator that the method is not simply exclusive to the companies that are the largest in size.

The report also pointed out the importance that mobile marketing has brought to creativity in advertising. It indicated that 85 percent of creatives from their sample had been developed specifically for the smartphone and/or tablet channels and were not simply remanufactured ads that had originally been designed for other areas. Unique content is a high priority in mobile.

The report identified the leaders in mobile marketing based on the number of unique creative ads that they were running. They included: Google, Amazon, Toyota, Verizon, Microsoft, AT&T, Bank of America, Home Depot, Target, and Progressive Insurance. It stated that advertisers in a broad range of sectors were using these techniques. However, it also indicated that there were some that applied it at a greater rate than others. “Top categories of advertisers using mobile advertising include retail, entertainment & media, technology, travel & tourism, and automotive advertisers.”