Tag: mobile marketing trends

As the environment continues to mature and grow it is pushing other techniques aside.

Recent analyses and reports are showing that social media marketing is not only greatly expanding in its use and effectiveness, but it appears to be achieving its goals at the expense of display advertising.

Using social networks is proving to be much more appealing to consumers who are growing weary of other ad forms.

Recent research by IZEA, a social sponsorship startup, has revealed that after having surveyed 10,000 brand marketers, social influencers, and social media consultants, approximately one in three marketers are equally weary of display ads as has been seen from the side of consumers. On the other hand, social media marketing appears to be continuing to expand and mature on every level.

The social media marketing study revealed that actions in this area are improving in every direction.

For example, the use of sponsored photos has increased to 33 percent in 2013 after having been only 24 percent at the same time last year. Moreover, 29 percent of marketers said that they had been using Pinterest’s sponsored pins opportunity, said the report.

IZEA also pointed out that when comparing the revenue generated by sponsored images with that of display ads, it is the sponsorships that bring in more money according to 55.7 percent of the participants in their study.

At the same time, though, the rise of promotions and advertising in social networks has led to a notably greater demand from influencers. In fact, these individuals who are highly connected should now increasingly expect to receive brand compensation for making mention of the products or services that they are selling, said the report. Twenty six percent of influencers have said that the amount of time that they spent in the maintenance of their social presence can now be compared to the hours that they would apply to full time employment.

Equally, though, social media marketing remains a confusing environment, as a considerable percentage of influencers have not yet completely mastered the best practices for compensation disclosure, as the FTC now requires that this must occur when a substantial reward is traded for the creation of content.

Charities are starting to jump on the smartphone and tablet bandwagon when it comes to boosting donations.

There is a trend starting to build in which mobile marketing by nonprofits of many different sorts is starting to increase around the world in their efforts to be able to fundraise more effectively and at a lower cost to themselves.

Although this has risen within the holiday season, it has been a steady trend throughout the year.

Cymba Integrated Solutions director, Nevil Coleman released a post online that expressed that mobile marketing by nonprofits has become a relatively mainstream effort as a part of fundraising campaigns held by charities. The company from the United Kingdom pointed out a number of different ways in which these organizations have worked to reach users of smartphones and tablets in order to boost donations.

There is evidence of mobile marketing by nonprofits in a number of different public locations.

According to Coleman in his post, “Anyone who has traveled on a train, read a newspaper or used the London Underground will have seen posters asking for, say, £3 via text to fund research into cancer treatments or to save an animal.” These are only a few examples that are regularly seen by the public when it comes to charities that are using small screen devices to their advantage.

Coleman also pointed out that this is not only becoming common, but it is increasing in frequency, as charities are using this method as a way to help them to build their number of supporters. He stated that aside from the obvious level of convenience, this channel also provides a number of additional benefits that have helped it to become quite successful in the fundraising effort. Another commonly appreciated reason is that it is very dependable for bringing in new and frequently younger people who will donate to the charity.

Moreover mobile marketing by nonprofits gives them a chance to boost the versatility of their donation methods. Text to donate has become a highly popular feature among users of smartphones and feature phones alike, as it requires only a short code and not a complicated app.