Tag: mobile marketing news

The results of new Arbitron Mobile research show the technique drives app usage more than social media.

Mobile Posse has now released the results of a non-commissioned study that was conducted by Arbitron Mobile, which has revealed that the MobiTiles home screen messaging mobile marketing technique helps to boost app usage at a rate that is greater than that of Facebook, Gmail, Youtube, Instagram, and other social media.

The study involved considerable tracking of a large group of customers that use MobiTiles.

The mobile marketing research was conducted over a period of three months that ended in March 2013 and involved the tracking of approximately 3,000 consumers who were already using the MobiTiles from Mobile Posse. The service was used on a dozen various Android operating system models that were produced by many OEMs, including Samsung, Huwei, LG, and ZTE.

The research indicated that mobile marketing with the MobiTiles home screen messaging had a significant advantage.

This third party study clearly indicated that mobile marketing through the home screen messaging platform from Mobile Posse was the leader in its ability to drive consumer engagement with smartphone and tablet apps, when compared to a long string of commonly used social media alternatives. The findings were especially surprising when compared to the results that were achieved by Facebook, which has also recently launched its own home screen messaging environment.

The Arbitron Mobile study also looked into the difference that home screen messaging can make for carriers, app developers, and handset manufacturers, as opposed to simply analyzing the impact on mobile marketing companies.

In terms of the data from this mobile marketing study, there was considerable advantage seen through the use of Mobile Posse as opposed to the next top performer, Facebook. Gmail came in third on the list. Mobile Posse averaged 88.1 sessions per month, with a monthly reach of 95.3 percent and an average of 152.1 minutes per month. Facebook averaged 73.8 sessions, with a monthly reach of 50.6 percent and an average of 215.6 minutes. Gmail saw a 44.2 percent average in sessions per month, with a monthly reach of 85.6 percent, and an average of 39.6 minutes.

Mobile commerce sees growth through coupons

Mobile commerce is seeing aggressive expansion throughout the world. This explosive growth is due to various factors, some of which are more mundane than others. One of the factors driving the growth of mobile commerce is the use of mobile coupons. These coupons are specifically designed for consumers with mobile devices, providing them with a way to save on products they enjoy in a convenient manner. The coupons are also powerful marketing tools and have succeeded in drawing more attention to mobile commerce in various sectors.

Report highlights value of mobile coupons

A new report from BI Intelligence, a leading market research firm, sheds some light on why mobile coupons are contributing to the growth of mobile commerce. The report suggests that these coupons are helping drive traffic to online stores and physical stores alike. Coupons that can be redeemed at physical stores have been especially popular with consumers and have proven to be an effective way to draw consumers into these stores rather than allowing them to linger online.

Coupons could be an effective data collection tool

Beyond the financial aspects of mobile coupons is the data that these tools acquire. When these coupons are used, they are able to collect information from consumers, which is quite valuable for the businesses behind the coupons. This data can be used to develop more engaging marketing campaigns or create more effective mobile commerce services. For some companies, this information has helped drive yet more traffic to physical stores.

Coupons supply incentive to mobile commerce

Mobile coupons have helped create more familiarity between consumers and mobile commerce. The coupons have also provided consumers with a reason to actually participate in mobile commerce. Consumers often only need a modest incentive to embrace something new and mobile coupons have been able to provide a way for consumers to justify mobile payments to some degree.