Tag: mobile marketing news

Yahoo may see major gains through mobile marketing

| April 19, 2013

Yahoo Mobile MarketingMobile marketing may help Yahoo find more growth

Yahoo has released a report concerning its first quarter earnings of 2013. The report has been highly anticipated among investors due to the promises that have been levied by CEO Marissa Mayer. Mayer was installed as Yahoo CEO in July 2012, but she recently announced plans to renovate the company’s core business by introducing a series of changes, some of which have proven controversial, such as an aggressive ban on telecommuting to work. The report highlights several areas where Yahoo has found success, especially in regards to mobile marketing.

Mayer takes aim at mobile

Mayer has been working to transform Yahoo into a powerful company that could become an essential hub to the online world. Part of the CEO’s initiative is focused on the mobile world, hoping to engage the growing number of consumers that are becoming tethered to mobile devices. To this end, Yahoo has begun putting more focus on mobile marketing, offering better advertising opportunities on its mobile platforms while also working to monetize these platforms more effectively. Mayer’s efforts have been slow-going, but a new Yahoo may be taking shape.

Yahoo finds success on the mobile front

Last quarter, Yahoo posted the first revenue growth it had seen over the past four years, largely due to the revitalization of the company’s core business. This quarter is expected to present similar gains as Yahoo becomes more comfortable in the mobile space. Mobile marketing, in particular, has been growing more important to the advertising business as more consumers gain access to smartphones and tablets. These devices are becoming preferred media consumption platforms, directing a large number of consumers away from traditional PCs and other platforms. Consumers have shown that they are willing to engage in mobile marketing, adding value to mobile advertisements that are becoming more important to companies like Yahoo.

Mobile marketing expected to show strong results

Analysts are expected to dissect Yahoo’s quarterly report throughout the rest of this week. Mobile marketing, along with the companies various other endeavors, are expected to continue showing strong results, but whether these initiatives will provide Yahoo with the longstanding growth has yet to be seen.

Augmented reality initiative to be launched by CrowdOptic

| April 9, 2013

Augmented RealityCrowdOptic gears up for new augmented reality initiative

CrowdOptic, a developer of crowd-powered mobile applications that are often used at live events, has announced its partnership with the Location Based Marketing Association (LBMA). Through this partnership, the two parties will work to develop and deploy new services designed to be used at live events. These services will take advantage of “focus-aware” mobile technology, which is to say that the mobile applications being developed by these two parties will make use of augmented reality.

Marketers becoming more interested in interactive technologies

The LBMA has long existed to foster the research of engaging and interactive technologies and how these technologies can be used in terms of marketing. As the organization’s name suggests, location-based technologies often receive significant attention, but augmented reality has been growing more popular recently. The LBMA boasts of a large network of marketing affiliates, all of which are eager to engage consumers in a new and more dynamic way. As such, these affiliates are becoming more interested in the capabilities of augmented reality, largely because the technology presents a new approach to the matter of engagement.

CrowdOptic seeks to introduce focus awareness to mobile space

CrowdOptic has plans to launch its latest initiative in a series of phases, which will take place at several major entertainment events that will be held throughout the summer. The initiative is meant to draw focus to focus awareness, a concept developed by CrowdOptic that refers to the usage of location-based technology and augmented reality. The company suggests that focus awareness opens the doors for a new generation of mobile applications that can allow users to access dynamic digital content while also connecting with other people at the events they attend.

Mobile marketing may thrive through augmented reality

In mobile marketing, augmented reality is quickly generating a great deal of hype. The technology has garnered acclaim for its ability to present digital content in a way that consumers have never seen before. Consumers can also interact with this digital content, making marketing campaigns more dynamic and enjoyable for the consumer.