Tag: mobile marketing news

Though the network’s new suite of ad products have been greatly hyped their performance is still lagging.

Even though Twitter’s newest suite of social media marketing products for mobile has experienced massive hype, it still appears that the microblogging network is falling behind its two giant competitors over this channel.

A recent report has shown that the ads from Twitter aren’t doing as well as Facebook and LinkedIn.

John Blackledge, an analyst from Cowen & Co. has reported that social media marketing ads on Twitter mobile are not performing as well as those that are posted on Facebook and LinkedIn. This suggests that Twitter may not be the dream ad opportunity that many of its investors have come to believe it to be. Blackledge explained that “Twitter is a popular social platform, but shares are too rich in our view.”

The focus on mobile social media marketing has reflected very positively in Twitter’s share prices.

The fall IPO price for Twitter shares in 2013 was $26. That said, by the end of December, that stock had exploded to $74 per share. Equally, though, the social network has not sustained the valuation.

Blackledge conducted some research making social media news, that involved fifty buyers and their opinions regarding the effectiveness of social media companies such as Twitter, and their mobile ads. Only 5 percent of the participants stated that Twitter provided the best ROI. Comparatively, the ads over Facebook were considered to provide the best performance by 60 percent of the participants, with 25 percent giving their applause to LinkedIn.

Those figures suggest that the low ROI is linked to pricing. Blackledge also pointed out that the respondents to his survey commented that some of the downsides of Twitter’s social media marketing tools with regard to advertising value proposition were “high minimum ad spend” and the “cost of campaigns”.

This year is supposed to be a defining one for Twitter, as its numbers and usage continues to grow. It will be interesting to see how today’s figures compare to those that will be generated later on in 2014 or those at the same time next year.

Charities are starting to jump on the smartphone and tablet bandwagon when it comes to boosting donations.

There is a trend starting to build in which mobile marketing by nonprofits of many different sorts is starting to increase around the world in their efforts to be able to fundraise more effectively and at a lower cost to themselves.

Although this has risen within the holiday season, it has been a steady trend throughout the year.

Cymba Integrated Solutions director, Nevil Coleman released a post online that expressed that mobile marketing by nonprofits has become a relatively mainstream effort as a part of fundraising campaigns held by charities. The company from the United Kingdom pointed out a number of different ways in which these organizations have worked to reach users of smartphones and tablets in order to boost donations.

There is evidence of mobile marketing by nonprofits in a number of different public locations.

According to Coleman in his post, “Anyone who has traveled on a train, read a newspaper or used the London Underground will have seen posters asking for, say, £3 via text to fund research into cancer treatments or to save an animal.” These are only a few examples that are regularly seen by the public when it comes to charities that are using small screen devices to their advantage.

Coleman also pointed out that this is not only becoming common, but it is increasing in frequency, as charities are using this method as a way to help them to build their number of supporters. He stated that aside from the obvious level of convenience, this channel also provides a number of additional benefits that have helped it to become quite successful in the fundraising effort. Another commonly appreciated reason is that it is very dependable for bringing in new and frequently younger people who will donate to the charity.

Moreover mobile marketing by nonprofits gives them a chance to boost the versatility of their donation methods. Text to donate has become a highly popular feature among users of smartphones and feature phones alike, as it requires only a short code and not a complicated app.