Tag: mobile marketing campaigns

Mobile commerce continues to grow and spark new opportunities in marketing

As mobile commerce continues to grow, new opportunities in advertising are emerging. Consumers are themselves becoming increasingly mobile-centric, making themselves somewhat exposed to mobile marketing campaigns. As new marketing opportunities emerge, retargeting is beginning to attract more attention. Retargeting allows companies to formulate advertisements based on the online activity of consumers. This means that companies can use retargeting to create advertisements that align with a consumer’s interests, rather than provide these people with ads that they are not interested in.

TapCommerce aims to bring retargeting to smartphones

TapCommerce, a relatively new startup focused on advertising and mobile commerce, aims to bring retargeting to smartphones. The company believes that retargeting can make mobile marketing smarter and more effective in engaging a new generation of consumers that has been stepped in mobile technology. The startup aims to provide companies with comprehensive services that can have a dramatic impact on their mobile marketing campaigns.

Retargeting could create better marketing campaigns

Mobile commerce could be an ideal field wherein new marketing attempts can flourish. Most mobile commerce platforms exist as standalone applications, which can serve as marketing platforms for companies eager to engage mobile consumers. Mobile advertisements in such applications are nothing new, but these ads are often criticized by consumers for being too generic. TapCommerce believes it can make advertisements more effective by helping make them more attuned to the interests of consumers. This means that consumers would only see ads for products or services they have shown interest in in the past.

New marketing initiatives may thrive in mobile commerce

Mobile commerce and marketing may go hand in hand, but the advertising realm has fallen under an intense degree of scrutiny lately due to privacy concerns coming from consumers. Consumers are becoming more aware of the fact that companies and organizations are collecting valuable information from them and many people are beginning to show concern over how this information is being put to use and why.

Accidental ad clicks seen throughout mobile marketing

Mobile marketing has become a very important aspect of the business world. With smart phone penetration so high among consumers, companies interested in reaching out to a broad audience must find ways to engage mobile consumers. Thus, mobile marketing initiatives are quickly being formulated by companies that realize the potential benefits of appealing to mobile consumers. Google is one of these companies, but the technology giant has been seeing complaints regarding in-application advertisements that could be causing consumers some problems.

In-app ads are common in the mobile space

In-app advertisements are a common way for app developers to generate revenue, especially those that specialize in developing free applications. Developers often sell empty space in applications to advertisers. Most of these ads are designed to be somewhat discreet, or at least out of the way of an application’s primary content. Google suggests, however, that a growing number of people are accidentally clicking these advertisements. While unintentional clicking may be a small problem for some people, mobile advertisements, especially those found in applications, often collect information from a mobile device upon consumer engagement.

Google takes steps to cut down on misclicks

Google is taking steps to curb accidental clicking in mobile marketing through the introduction of a new service for all Android smart phones. This service is meant to confirm all clicks that are made on in-app advertisements. With the new service, when a consumer click on an advertisement, their smart phone will ask if they truly want to follow the ad. If confirmed, the advertisement will play out as designed. Google does not expect that the new service will have any negative impact on mobile marketing campaigns.

New Google service may help mobile marketing

Mobile marketing is a popular way to get in touch with a new generation of consumer, but consumers are often agitated by accidental clicks. Curbing consumer frustration may actually help improve the acceptance of mobile marketing among consumers and help advertisers achieve more accurate analytic data that could help them craft better campaigns in the future.