Tag: mobile marketing apps

Mobile marketing is an effort that doesn’t stop with applications

The majority of advertisers are quick to dive into apps, but there is a great deal more to the channel.

While study data has been consistently showing that consumers are now spending more time looking at the screens of their smartphones and tablets than their TVs, mobile marketing is still not viewed as a powerful channel for advertising.

Instead, many marketers are seeing this sphere as being limited to mobile apps, and not much else.

All too many mobile marketing companies have been overlooking the mobile web as a good way to be able to reach consumers. That said, the vast majority of m-commerce and traffic over smartphones and tablets does not come through apps. This suggests that marketers are missing a considerable opportunity by placing all of their focus on that one component of the channel, and overlooking the rest, nearly completely.

Recent Forrester research findings suggest that mobile marketing may not be fully understood by those using it.

Mobile Marketing - More to advertising than just appsThe Forrester findings showed that the average smartphone user on in the United States and the United Kingdom have 24 mobile apps on their devices, but will spend 80 percent of the time that they use those devices on only 5 of them. The most amount of time is typically spent on messaging and on social media, as opposed to mobile gaming. While there are certain specific vendor apps, such as Starbucks, that have done exceptionally well, the majority are considered to be relatively insignificant.

With the growing importance of mobile devices to the average consumer, it is surprising that retailers and brands have not kept up with the new wave of advertising opportunities, particularly considering that the competition is “low” now, and will only increase over time. Moreover, this is typically considered to be quite an affordable and cost effective way to reach consumers, but is not being used for driving engagement.

While it isn’t that apps are unimportant, data is showing that mobile marketing needs to involve the web and other methods of reaching consumers in a way that increases their odds of being reached.

Mobile marketing for child safety by federal government

A special app has now been released in the hopes of helping to track down child predators.

The federal government has now released a new app that is meant to expand the mobile marketing that it is capable of achieving in order to help to locate child predators who are being sought in order to bring them to criminal prosecution.

The app is called “Operation Predator” and makes it simple to make reports of suspected local issues.

The app is focused on using mobile marketing to spread the word about people who are already being sought, as well as to make it easier for the public to be able to make a report of potential child exploitation that is going on in their own communities. This will allow the public to be able to work with the Homeland Security Investigations (HSI) special agents from the U.S. Immigration and Customs Enforcement (ICE) to be able to identify and find people who are suspected of being child predators.

This mobile marketing campaign and app are also meant to help to protect victims from further abuse.

Mobile Marketing - Operation Predator AppBy downloading this mobile marketing app, the American public can use it to make a direct phone call to the HSI tip line, can make an online submission of a tip, can help to identify some of the suspects on the most wanted lists, can read about the most recent arrests and investigations that are currently underway, and can receive alerts when there are new suspects being sought.

This is a new form of mobile marketing from ICE and could potentially pave the way for other organizations and other countries to use smartphones and apps for similar purposes. The acting Director of ICE, John Sandweg, explained that “When children are being sexually abused and exploited, it’s a race against the clock to rescue the child and bring the predator to justice.” He added that “These investigations are one of our highest priorities, and in today’s world, we need to be technologically savvy and innovative in our approach.”

Mobile marketing has the unique ability to reach people no matter where they are or what time it may be. This app helps to take advantage of the fact that the public won’t be required to watch a certain news program or read a specific news paper, or even actively seek out the information on a website in order to receive it.