Tag: mobile marketing

Future Robot lands massive sale for FURO robots

FURO capable of engaging consumers with variety of services

Future Robot, a maker of so called people-friendly robotics, has won a major order for its NFC-enabled kiosk known as FURO. The FURO — literally “polite” in Japanese, though Future Robot is a South Korean company — is a robotic kiosk that is designed to engage consumers in a friendly manner and provide them with services and information using a large touchscreen display. The FURO is the first South Korean robot to be released in the European market, making its debut earlier this year at the CeBIT event in Germany.

Future Robot sells over 100 FURO units to Brazilian company

Future Robot has not yet released information regarding the buyer of its FURO robots apart from that the company is located in Brazil. The Brazilian company has ordered more than 100 units of the FURO, which is plans to transform into mobile billboards that will be used in airports and exhibitions around the country. Because the robots are equipped with NFC technology, they could help in expanding the mobile commerce scene in Brazil and encourage consumers to conduct mobile transactions with their smart phones.

FURO could provide mobile commerce services

FURO is designed to actively approach people and make a short greeting before explaining the services it wishes to provide. Those not interested in engaging the robot can simply walk away without worrying about the machine following them wherever they go. Future Robot notes that the FURO has a wide range of uses in marketing, but it can also be used for practical tasks, such as serving as a waiter in a restaurant or as a sort of cashier providing mobile commerce services.

Purpose of robots not yet fully known

The particular details regarding how the Brazilian company that purchased the robots will use them have not yet been revealed. There is a possibility that the FURO will help establish a stronger presence for mobile commerce in Brazil, as it will allow travelers passing through the country’s airports to make purchases of goods from local shops without having to stand in line or worry about converting their currency.

Mcommerce shows tremendous growth potential among brands

Snapdeal has released a new “brand stores” concept for mobile businesses.

India’s largest online shopping site, Snapdeal, has just announced the launch of its “brand stores” concept, which will give retailers the opportunity to create their own e- and mcommerce store on the company’s site.

This is expected to boost sales by 50 percent over the next year.

The company has set a goal of approximately $120 million (Rs 600 crore) in revenue for its current fiscal year. However, at the same time, it has high hopes for its mcommerce results, believing that about half of the purchases that will be made on the website will have been made through the mobile platform within the upcoming two years.

The Snapdeal brand store works to help many offline and local retailers to step into mcommerce.

It gives those businesses the opportunity to reach the rapidly growing number of online shoppers. According to the CEO and founder of Snapdeal.com, Kunal Bahl, “Brands will be able to decide the look and feel of their page, customise product selection, maMcommerce Newsnage promotions and exclusive launches.”

Though the companies will be able to take part in the brand stores part of the website for free, according to Bahl, there will be a revenue-share model that will be based upon the sale of the goods.

Currently, there are approximately 3,000 businesses that are already taking part in the brand stores element of the Snapdeal website. The company is also in negotiations with around 2,000 more businesses, which they hope will “be onboard soon.” Bahl stated that “We plans to have 10,000 brand stores in the next 12 months.”

Snapdeal is viewing the brand stores as a concept that brings with it a very large opportunity in both e- and mcommerce. Bahl added that he believes that the concept will only continue to grow, and with it, innovations will build alongside. He stated that a number of brands, including those that are quite big, have not yet established their own online presence. Many don’t have the capability or the in-house expertise for the back end operations of such a venture, such as the payment requirements and the logistics. It is in this space that the company is hoping to make the biggest mark.