Tag: mobile marketing

IgnitionOne report highlights growth for advertisers

| December 1, 2012

 

IgnitionOne documents the positive impact Thanksgiving shopping has had for advertisers

IgnitionOne, a leading provider of digiIgnitionOne Mobile Commerce Growthtal marketing solutions, has released a new report documenting the positive impact the Thanksgiving holiday shopping weekend has had for advertisers. The firm suggests that from Black Friday to Cyber Monday, advertisers saw major growth in online searches, as well as other advertising fronts. The report shows that the holiday shopping weekend was a major success for more than just the retail industry and its endeavors in mobile commerce.

Spend and impressions on the rise

According to the report, advertisers saw search spend and impressions jump by 29% during the Thanksgiving shopping weekend over the levels they had been in the same period of 2011. Consumers also proved to be more responsive to the advertisements coming from marketers, accounting for a 23% increase in revenue. IgnitionOne suggests that the positive results marks a promising trend for the fourth quarter of 2012. The firm expects that the momentum gained by such a positive shopping weekend will carry on throughout the remainder of the quarter.

Paid search for smart phones and tablets continues to grow

Search advertising spending continues to grow, according to IgnitionOne, especially where mobile and tablet advertisements are concerned. More consumers are becoming reliant on their mobile devices, creating a promising opportunity for advertisers that are looking to engage consumers in a more dynamic way. The IgnitionOne report shows that paid search spend on smart phones has grown by 307% in the first half of the fourth quarter, with paid search spend for tablets up 231%.

Mobile technology continues to open new channels for advertisers

The report from IgnitionOne is the latest in a quarterly series that reviews the trends that exist in the online advertising space. The advent of mobile technology is expected to continue having a major impact on the way advertisers engage consumers, especially as more of these consumers turn to online channels to get what they want.

Scan reaches major milestone with QR codes

| November 30, 2012

 

QR Codes Scan ResearchScan delivers 25 million copies of its software

Despite reports that QR codes are unpopular amongst consumers and are diminishing in popularity, Scan, leading barcode scanner makers, has announced that its scanning application of the same name have been downloaded 25 million times. The company is now offering version 2.0 of its software, which provides a number of new features that are meant to make consumers more interested in scanning QR codes and other barcodes. As in previous versions of the software, Scan touts simplicity as the best way to provide service to consumers.

Software allows consumers to scan various types of barcodes

The new version of Scan is simple to use; users only need to point their mobile device at a QR code or other barcode and the application will do the rest of the work. The scanner recognizes QR, UPC, EAN, and ISBN codes and is available for the iPad Mini and the iPhone 5. The software can even make use of a device’s flash to allow its camera to scan codes in the dark.

Platform can help businesses keep track of QR codes

Scan has been growing steadily for more than a year. The company was founded in 2011 and was able to raise more than $1.7 million in financing earlier this year. Scan provides numerous services based on QR codes, such as code generation for websites, business cards, and billboards. Businesses can use the Scan platform to keep track of the performance of the QR codes they use, allowing them to tweak the reach of their marketing campaigns to better suit the demographic that is using their codes the most.

QR codes growing in popularity as mobile commerce devices

Scan notes that it processes more than 27 million codes every month. This suggests that QR codes are much more popular than some might believe. The codes have been gaining momentum as a mobile commerce tool, which may be part of the reason why they have been seeing more use in recent months. Retailers, in particular, are showing interest in QR codes because of their potential use as a sales mechanism for mobile consumers.