Tag: mobile marketing

Metaio Cloud introduces cloud-based services

Metaio, a leading developer of augmented reality technology, has been working on a way to make it easier for companies to develop augmented reality campaigns. Earlier this year, the company introduced the Metaio Creator, which simplified the process significantly. Now, Metaio has introduced the Metaio Cloud, which aims to streamline management of augmented reality content across a vast network of mobile applications, ideal for businesses that have a wide reach when it comes to consumers.

Augmented reality gaining ground as a marketing and entertainment tool

Augmented reality is quickly becoming a very popular and powerful marketing tool. Tech-savvy consumers have praised the technology because of its ability to provide them with dynamic content. Mobile applications that incorporate augmented reality in some way often manage to attract aggressive attention from consumers. In the past, it has been difficult for businesses to keep track of the wide range of augmented reality content they provide to consumers. The Metaio Cloud aims to solve this problem by making management much simpler.

Metaio Cloud could be a boon for less-experienced programmers

Metaio is well aware than not everyone is a professional programmer. This does not stop some companies from adopting augmented reality, however, and Metaio is keen to ensure that consumers have a positive experience with the technology no matter which company is making use of it. The Metaio Cloud allows businesses to take advantage of a cloud computing network, which can be quickly accessed to pull resources into an application or other type of platform. The Metaio Cloud allows augmented reality content to be changed and pushed to consumers in real-time without having to submit updates to existing applications to various app stores.

Qualcomm also introduces features to make development simpler

Metaio is not the only player in the augmented reality space that is working on making the technology more accessible to businesses. Qualcomm also has a platform called Vuforia that helps simplify augmented reality content for businesses and consumers. Qualcomm recently introduced a new update to its Vuforia SDK that allows for cloud-based image recognition features for mobile applications developed using the platform.

Customer data gives merchants the ability to make their promotions and offers geographically relevant.

The use of smartphones and geolocation technology is giving retailers an entirely new angle for leveraging the geographical data of consumers so that they can provide them with marketing that will be more applicable to their unique wants and needs.

As mobile device penetration continues to increase, the opportunities for merchants are rapidly expanding.

An ever growing number of consumers is carrying smartphones wherever they go, which is providing retailers with geolocation data that has never been available to them at any other moment in history. However, aside from making it easier to actually reach those customers, these devices are also giving a potentially critical piece of information to companies about their customers and potential shoppers: their actual location.

A McKinsey Big Data report identified some of the larger potential benefits of geolocation.

That mobile marketing report indicated that over the next ten years, geolocation data will have the capability to form a massive $100 billion merely in the value that it offers service providers. An MIT Sloan Management Review editor named Renee Boucher Fergunson, who is also a researcher, explained that “geography is making a comeback.”

The latest in geolocation technologies is giving companies the opportunity to obtain vital data about their consumers, no matter where they may be. This, according to the SAP Retail program principal, Colin Haig. The NGDATA CEO, Luc Burgelman, expanded on this concept by saying that the pressure that retailers are currently facing in order to define themselves as unique within the marketplace is leaning increasingly toward methods that are geographically relevant.

That said, as is the case with other forms of data collection, retailers are being cautioned not to cross a certain line with geolocation techniques, and to steer clear of behaviors that could label them as having a Big Brother style agenda. It is important to collect this mobile commerce data, without overstepping boundaries that would lead consumers to feel that their trust has been abused. The result would only be negative as customers take specific actions to protect their information and block a specific company from being able to access it.