Tag: mobile marketing

Mobile sector expected to see major growth in 2013

| January 1, 2013

Mobile Sector Growth 20132013 may be a major year for the mobile sector

The coming year is expected to be very significant in the realm of mobile technology and mobile services. Over the past 12 months, more consumers have become reliant on their mobile devices in their daily lives. This has created major engagement opportunities in several industries and many companies have begun focusing more heavily on mobile consumers. In 2013, this focus is expected to become more acute on the mobile sector, especially as more companies develop services that are very specifically targeted at the mobile demographic.

Location-based marketing to begin picking up more momentum

Location-based marketing and services are expected to see a boost in 2013. More companies are beginning to see the value of engaging consumers through location-based services. Social media sites like Foursquare and Facebook exemplify this potential channel of engagement. Advertisers can use location-based marketing campaigns to great effect and consumers are all but guaranteed to engage in such campaigns because of their curiosity and their constant connection to their smart phones and tablets.

Mobile gaming to continue showing promise

The mobile sector has been attracting a significant amount of attention from the game industry. Mobile gaming is expected to take off in 2013 as well. Though the mobile gaming space is considered a crowded market by many, there is still significant financial opportunities therein. By the end of 2013, the mobile gaming market is expected to hit $9.8 billion, with the possibility that the Android platform will become the dominating force in the mobile gaming business. In-app advertising is also expected to become more prevalent as game developers find that consumers are willing to engage in such advertisements.

Mobile commerce will likely be a major focus of many companies

Mobile commerce will likely reach new heights in the mobile sector in 2013, powered by NFC technology or not. Companies like PayPal and Apple are currently looking for alternatives to NFC technology to further their goals with mobile commerce. Much of the mobile commerce space will continue to be dictated by the technology, however, as several companies in the technology and telecommunications industry have already invested heavily in the development of an NFC-based mobile commerce infrastructure.

Thailand embraces social media marketing

| December 31, 2012

Social Media Marketing ThailandSocial media marketing used to drive tourism

Social media has grown into a very important aspect of the marketing business. Millions of people all over the world make use of social media in some fashion, whether it be Facebook or some other platform. These platforms have opened up the way for a more dynamic form of marketing, which has been wildly successful among consumers in recent years. Social media marketing can be used for various  endeavors, including marketing campaigns coming from countries themselves.

TAT sets sights on social marketing endeavor

Thailand has launched a campaign through Facebook to boost tourism to the country. The Tourism Authority of Thailand (TAT) has taken a keen interest in social media marketing and is working to engage consumers and show them what the country has to offer, in terms of tourism. TAT has begun focusing on digital platforms in order to engage consumers due to the large number of people that own mobile devices. These consumers have responded well to social media marketing campaigns in the past and TAT believes it can capture the interests of tourists through its new social media marketing efforts.

New policies being formed for TAT

TAT has been formulating new policies and practices in order to better engage mobile consumers and make use of social networking sites. For now, the company is focusing on Facebook and Twitter, but the organization has plans to expand into new channels in the near future. These channels include Instagram, Google+, and Pintrest, all of which are platforms that have garnered a huge following among mobile consumers.

Social media marketing could provide modest economic boost for Thailand

Social media marketing could help drive more tourism to Thailand, thereby boosting local businesses and providing more clout behind this marketing approach. Social media plays a significant role in the lives of millions of people, thus the potential benefits the country could see from engaging these consumers in a dynamic way may be well worth the effort involved.