Tag: mobile marketing

Burberry begins evolving to appeal to mobile consumers

Famed British fashion house Burberry is currently undergoing a mobile makeover. The 150-year old company has survived significant challenges and paradigm shifts in its long history and is now feeling the pressure to become more mobile-friendly. More consumers around the world are making use of mobile devices in shopping and other aspects of their daily lives. As such, Burberry and other companies are feeling the need to take steps to continue engaging these consumers.

CEO looks to modernize tradition

Burberry has long clung to tradition, with the company making only modest changes to its approach to an evolving consumer base and its visual appeal over the years. CEO Angela Ahrendts and chief creative officer Christopher Bailey have been working to push the company to new heights in the digital space, with a keen focus on the mobile sector. The need to focus on mobile consumers is clear. According to Ahrendts, more people visit the Burberry website than those walking into the company’s various physical stores all over the world combined.

Burberry embraces mobile commerce

One of the ways Ahrendts is working to modernize Burberry is making updates to the company’s website. The website will receive monthly updates and will offer consumers and expanded array of products. Mobile commerce will be supported through the website, allowing customers to purchase any product they are interested in through the use of their mobile device. The mobile commerce element may eventually find its way into physical Burberry stores in the future in an attempt to make these stores more appealing to tech-savvy consumers.

Mobile commerce becoming the key to engage new generation of consumers

Burberry is not the only company that has been working to stay relevant to a new generation of consumers. This is a trend that is being seen throughout the retail industry. Several companies are turning to mobile commerce as the ideal way to provide consumers with the services they crave. Burberry has targeted mobile commerce as well, but Ahrendts is keen to push the boundaries of the company in order to break into new territory and give consumers more than one reason to continue supporting the company.

Expert smartphone and tablet marketers are wondering if companies missed the point in 2012.

One of the hottest topics in mobile is the crossover of social media marketing content and the SEO practices, with many saying that one simply cannot exist without the contribution of the other.

However, as much as this may sometimes be successfully applied for desktops, mobile may have missed the mark.

According to an Econsultancy publication, SEO and social media marketing content have come together to create a marriage between methodology and technology which currently cannot be broken. There had once been a time in which these were entirely separate thoughts, but that time has long passed.

Unfortunately, many mobile social media marketing campaigns have failed to make this recognition.

This has presented a significant challenge for companies and marketers that have spent the last few years developing strategies that use SEO and social media marketing separately. However, many are saying that it is now vital for those brands to break away from their old habits in order to encourage successes in today’s multichannel marketplace.

According to the data from Econsultancy, 97 percent of online marketers feel that social media marketing on Facebook, Twitter, Pinterest, and LinkedIn can be beneficial to the successes of their companies. This includes everything from nurturing to lead generation. However, all too many of these same individuals are not seeing the connection between the two practices and are therefore failing to experience the full potential of each of those elements.

The report on the site went on to explain that for companies that recognize that the future of search is a combination of social media marketing content and the application of proper SEO techniques, has already arrived. Therefore, those who work to join the early adopters will be able to enjoy a considerable advantage over their competition, who has yet to catch on.

As SEO and social media marketing remain two pathways for driving leads through discovery and for boosting the highly valuable exposure through word of mouth, it is can be considered to be exceptionally important for marketers to see these two practices as a single methodology.