Mobile commerce platform gets a boost from Vodafone
Weve, a mobile commerce platform, has announced that it has integrated with Vodafone, a leading multinational telecommunications company, to further its goals in mobile commerce and advertising. Weve is a relatively new platform that aims to expand mobile commerce through the use of marketing and other services. Over the past year, the platform has become very popular in several industries, thus attracting the attention of Vodafone and similar groups. Through this new partnership, Weve will now be able to operate and trade in new customer bases.
Weve gains access to 15 million new consumers
The new partnership gives Weve access to 15 million new consumers found throughout Vodafone’s expansive network. Many of these consumers have already been exposed to mobile commerce and have shown a strong interest in the practice. Weve will also gain a connection to advertisers that have a strong interest in engaging mobile consumers. Weve CEO Nancy Cruickshank claims that the integration of Vodafone marks the consumer critical mass that the company needs to become a breakout mobile commerce and marketing force.
New products currently under development
Weve has begun offering its core products and services to its customers recently. The company offers typical mobile commerce services, but also location-based messaging, application discovery messaging, video messaging, and various mobile marketing solutions that could appeal to brands that have a strong focus on the mobile space. The company is currently in the process of developing more products that will be suitable for a wider range of consumers.
Multi-channel approach gives Weve a competitive edge
Mobile commerce has become very popular all over the world. There are many mobile commerce platforms available in the market, but very few offer mobile marketing services as part of the platform itself. Weve is one of the few, if not the only, that combines several aspects of mobile business into a singular platform, which could make it a strong competitor against companies like Google that are seeking to establish dominance in the mobile commerce market.
UK continues to see major shift through mobile commerce
Mobile commerce is beginning to have a major impact on the United Kingdom business sector. Over the past year, mobile commerce has become a very prominent trend, with many consumers clamoring for the change to purchase products using their mobile devices rather than traditional means. Sage Pay, a provider of mobile commerce services, has released its third annual e-Business Report concerning United Kingdom businesses and their adoption of mobile commerce. The report shows that these businesses are beginning to consider mobile consumers as a very important demographic that cannot be ignored.
Report shows that businesses are beginning to focus on their e-commerce websites
The report surveyed some 1,500 online businesses throughout the United Kingdom. According to the report, less than a quarter of these businesses are developing their own mobile application, opting instead to focus on e-commerce websites. Approximately 73% are working to make their websites more accommodating of mobile commerce. These businesses are pushing to see higher levels of mobile traffic to their sites and provide consumers with more decisions during their shopping experience.
Mobile sales making up sizeable portion of activity
Those businesses that have dedicated applications catering to mobile consumers are seeing as much as 19% of their sales come from mobile devices. Sage Pay suggests that this is a sign that the mobile commerce market in the UK is beginning to expand. Consumers are feeling more comfortable engaging in mobile commerce as services become more secure and widely available. Many businesses have begun adopting mobile marketing campaigns that promote their commerce services, thus drawing even more attention to their mobile commerce endeavors.
Businesses becoming more accommodating of mobile consumers
As the UK continues to embrace mobile commerce, the business world is beginning to transform. Companies are beginning to take mobile consumers more seriously, adopting services that are align better with the demands of these consumers. They are also beginning to improve their mobile security measures in order to grow consumer confidence in mobile commerce. As mobile technology continues to grow in popularity, businesses have also begun adopting social media marketing as a powerful tool to get the attention of mobile consumers.
