Tag: mobile marketing

Geolocation technology has just been unveiled by RT Logic

| March 21, 2013

Geolocation Technology RT LogicThe new satID GeoSim is a first in the industry for state of the art tech.

The latest release from Kratos Defense & Security Solutions, Inc. a leading provider of National Security Solutions has unveiled its new state of the art Geolocation technology that will be used for everything from commercial purposes to military functions.

This is a first of its kind test and training system designed for satellite operators for aggressive performance protection.

This geolocation technology is unlike any other that is currently available as is preserves the function and performance of vital commercial and military SATCOM. satID GeoSim generates the Radio Frequency (RF) signals that happen when interference such as hostile jamming is discovered by satellites.

This new geolocation tech can be integrated with the RF interference management products currently leading the industry.

Those products are from SAT, a subsidiary of Kratos. However, the geolocation also works for interference monitoring through Monics. The satID GeoSims works by sending actual signals that would represent any worldwide locations on the gorund, satellite combination or pattern, RF bands, and global reference emitter locations for training and testing purposes.

This way, geolocation pros are capable of using the technology to train at any time and in any place without having to wait for an actual interference to happen. This type of capability provides the technology with the ability to provide professionals with the chance to improve their knowledge and techniques. The outcome is that the trained individuals are capable of mastering more accurate and faster detection, location, diagnosis, and mitigation of link interference through SATCOM.

According to the RT Logic business area manager, Steve Williams, “Our dependence on military and commercial SATCOM for mission-critical communications and data transport has never been higher.” He went on to say that this new product is a cost effective and powerful opportunity for training operators for improved interference management overall, from the point of detection to removal.

The company explained in a press release that the geolocation tech is based on the simulated precision channel technology from RT Logic. It provides operators with significant flexibility and capability for both testing and training purposes with the potential to considerably improve outcomes.

Mobile marketing from Facebook may soon include hashtags

| March 20, 2013

Mobile Marketing Facebook HashtagsThe social networking giant may be making yet another aggressive move to outdo Twitter.

According to a Wall Street Journal report that is making the circuit of all of the mobile marketing media, sources who have knowledge from their positions close to the issue are stating that Facebook is working on incorporating hashtags into its service.

This type of marker is currently associated with use on Twitter, one of the social network’s main competitors.

The report said that the hashtag markers will be a part of its group conversation designations. The implications that this could have on mobile marketing opportunities are practically countless, as it will help to establish more solid links among people, groups, topics, and other areas.

It has not yet been made clear how or when mobile marketing and hashtags will be implemented.

However, the sources suggested that Facebook hashtags aren’t something that will be introduced immediately, only that this mobile marketing effort has been added to the list for future efforts. This will not be the first time that a Facebook owned company will use the designation technique, but it would be the first time that it would occur on the social network, itself.

For instance, Instagram, a company owned by Facebook, already uses hashtags not as mobile marketing, but as a technique that allows users to organize the images that they have in their accounts.

At the moment, according to the report, Facebook is simply “testing whether to follow Twitter’s lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics and build those conversations up, giving users more reason to stay logged in and see more ads.”

Mobile marketing has become a top priority for Facebook, which is starting to recover from its disappointing IPO performance through just that ecosystem. The company has made considerable investments into the channel and is now seeing the returns on those efforts. It is believed that this will only continue to be the direction taken by the largest social network in the world.