Tag: mobile marketing

The partnership that the company has made with Mobivity has allowed the two services to be combined.

Mobivity Holdings Corp – a mobile marketing technology provider – has entered into a new partnership along with CheckAlt in order to create a new smartphone friendly check acceptance app for local businesses.

The hope is to create a single solution that will combine these two powerful areas of smartphone use.

The two companies will be combining their strengths and the technology that they are already using in order to provide local merchants with a solution that could potentially make transactions much easier and convenient for them to accept.

This new app would bring together mobile marketing and smartphone payment solutions into one service.

It would combine the current smartphone app by the mobile marketing company with the eCheck technology from CheckAlt so that smartphone payments solutions could also be provided within it.

According to Dennis Becker, the president and CEO of Mobivity, “While Mobivity continues to build marketing relationships between mobile consumers and local merchants, our vision is to evolve that mobile marketing conversation to a payment transaction.”

The technology for check processing from CheckAlt brings together the company’s eCheck processing platform with remote deposit capture in orde to be able to manage digital transactions. That company will be combining its capabilities with the mobile marketing platform at Mobivity so that new products such as SMS text messaging payments and apps with new transaction options will become possible through the marketing relationships that have already been formed, said the two companies in this new partnership.

CEO and president of CheckAlt, Shai Stern, explained that when a consumer makes a payment to a merchant, it is essentially a combination of some type of loyalty or marketing relationship. Therefore, his company believes that by working with Mobivity to reach thousands of local businesses, it will assist in mobile marketing to millions of consumers across the country and generating a massive network that could be among the largest in the industry. This is could be possible due to the considerable market penetration that Mobivity has already been able to accomplish.

A recent study has shown that the increased use of networks in India will soon cause the sector to take off.

Though social media marketing is already a tremendous affair in many parts of the world, it has yet to truly take off in India, where the network influence is still considered to be in its infancy.

A recent study has shown that the use of this communication is finally starting to take its first steps in that country.

That being said, it looks like Facebook is and will continue its dominance over social media marketing in the country. A recent report issued by the Internet and Mobile Association of India has revealed that among all users of social media in the country, 97 percent use Facebook. Moreover, the average frequency of use over mobile is every day of the week.

Though this isn’t surprising to many, social media marketing itself has yet to take off there.

These numbers may seem normal for many countries where Facebook, Twitter, Google+ and others have already made themselves mainstream, but this is representing a considerable shift from previous years in India, says the founder of Brandologist, Saurabh Parmar, who is also a digital marketing professor.

At the same time, Parmar has questioned the accuracy of previous studies that have been performed regarding social media marketing and the use of the networks as a whole. In this most recent data from the Internet and Mobile Association of India, the data shows that there are 62 million users of social media as a whole in India. However, according to Facebook’s own data – not used in the study – there are 62 million Facebook users.

That would suggest that every single person who is using social media in India is also using Facebook, and it has called the accuracy of the study into doubt.

The study also placed Google+ as the second most popular place for consumers to be exposed to social media marketing. It said that approximately 35 percent of the number of network users are using that platform. However, Naga Chokkanathan pointed out that “If this is true, then this is a surprise. All along we were thinking that social media are dominated by people from big cities, and we have been targeting content, advertisements and offers for them.” Chokkanathan is a social media and customer experience management consultant.

All in all, what could be agreed upon is that there is a great deal of potential for social media marketing in India, and that the surface has only been scratched so far.