Tag: mobile marketing

They have verified the purchase that they have made of the MeNetwork firm.

Spindle Inc., the provider of mobile payments solution. has just announced that it is officially acquiring the mobile marketing firm called MeNetwork Inc.

The Scottsdale, Arizona based company will be integrating the services provided by the two businesses.

MeNetwork is a new location based mobile marketing solution provider that has been drawing a great deal of attention to itself. Spindle’s announcement of the acquisition explained that MeNetwork’s smartphone friendly advertising technology will be integrated into its own payments platform.

As of yet, there have been no financial terms revealed regarding the purchase of the mobile marketing company.

This most recent purchase has only proved to underline the growing trend throughout the industry that is having mobile marketing and payments companies coming together within the channel.

MeNetwork already boasts client relationships throughout Europe and the United States and is probably going to provide Spindle’s smartphone payment and loyalty solutions offerings a considerable expansion beyond its own steady growth. At the moment, Spindle’s primary focus is on retail and banking organizations.

The president of Spindle, Bill Clark, explained that “We are delighted to finalize the deal with MeNetwork, which now gives Spindle a comprehensive mobile commerce solution that incorporates mobile marketing and mobile payments.”

Clark’s company has taken part in a number of partnerships and acquisitions, recently, including this one with MeNetwork. In February of this year, there was another massive partnership that occurred between Spindle and PayLeap, another payment company that is Acculynk’s payment processing solution. In this case, it was a strategic partnership and not a purchase, and it was not with a mobile marketing company, but this does reflect the rapid growth and state of flux in which Spindle currently finds itself.

The hope for Spindle is that it will be able to allow its merchant clients to leverage the powerful new connections provided by its mobile marketing technology integration in order to build customer loyalty, drive commerce, as well as giving consumers the ability to experience and share unique content through their favorite social media network.

Adding this increasingly popular network to online and mobile efforts can make a considerable difference.

As Google+ continues its climb up the ranks of social media marketing networks, a growing number of experts in the industry are beginning to call it essential instead of simply appealing as a part of an overall strategy.

The platform currently sits in the second most popular spot, having recently surpassed Twitter.

For social media marketing companies, this represents an important potential shift toward Google+, where it had not previously been seen as vital as a part of a campaign or strategy. The fact that the platform currently boasts over 343 million active users simply cannot be overlooked any longer.

Though older social media marketing strategies may still be holding out, it is only a matter of time.

According to Daily Deal Media junior editor, Megan Bildner, the majority of businesses still think of Google+ as “irreverent” when it comes to social media marketing to consumers. She went on to say that instead of focusing their attentions on the network, they have been looking to other popular options such as Facebook, Twitter, and LinkedIn, which have been in existence for a longer period of time.

However, Bildner also went on to write that though this could still be working at the moment, the rapid rise of Google+ is changing the social media marketing environment and businesses need to start paying attention to the new reality. Bildner says that there is a powerful reason that Google+ has been able to achieve the rapid successes that it has seen, and that is that their number of active users is rapidly on the rise.

She also pointed out that through that network, “business content ranks higher when posted on Google+, they have a different approach to marketing and Google’s future will change how integrate all the necessary apps in our life.” From a social media marketing and search engine optimization (SEO) standpoint, that represents critically important issues to any business that hopes to succeed online and over mobile.

Social media marketing companies are increasingly making the connection that this network must be a part of their mix, and that failing to do so could potentially leave them falling behind the competition.