Tag: mobile marketing

Mobile marketing with gas coupons is proving highly effective

| April 1, 2013

Mobile Marketing Gas CouponThe promise for discounts at the pump over smartphones is drawing consumers into stores.

A new study has just revealed that, through the use of mobile marketing, motorists can be made to make additional in store purchases when they are pumping gas.

Research performed in Canada showed that 10 to 30 percent of consumers redeemed coupons in convenience store chains.

The mobile coupon was from U.S. National Oil and Gas Inc. It was distributed through a mobile marketing campaign to encourage drivers who were pumping gas at one of their stations to head inside the adjoining convenience stores in order to buy additional products. This, according to the owner and director of the company, Trent Moser.

The company had been using iSign Media Corp. technology for its mobile marketing campaign.

The mobile marketing strategy involved the use of the technology – which distributes the coupons to consumers who enter within a radius of approximately 300 feet of an antenna – to draw gas pumping customers into the store by sending them a coupon over their smartphones for a discount on their gas, but only if they head into the store to pay for the purchase. The coupons were sent just as the consumer would pull up to the location, so that they would already have it right before they went to pump the gas.

There were over 150,000 customers who received the coupons from National Oil within a period of three months. Within that timeframe, there were enough of the coupons redeemed that National Oil felt that it justified rolling out the iSign technology based offers to 200 of its stores across the company, said Moser.

Moser would not reveal the actual response rate that was achieved through the mobile marketing campaign.

A similar campaign was held by a chain of gas station and convenience stores in Canada, which has found that the response rate from the mobile marketing strategy’s coupons was between 10 percent and 30 percent among the million consumers who receive it every day. According to the founder and CEO of iSign, Alex Romanov, the coupons were for 10 cents off per gallon.

Social media marketing revenues from Twitter predicted to break $300 million

| April 1, 2013

Social Media Marketing Twitter RevenuesThe company will be tweeting its way all the way to the bank in 2013 with the most recent forecast.

eMarketer has released its most recent projections regarding the social media marketing revenue that will be generated by Twitter this year, as well as what its ad revenue will be in 2014.

According to these predictions, the forecasts for advertising spending at the network are on their way up.

According to eMarketer’s predictions, in 2013, the social media marketing at Twitter will earn $582.8 million globally. That said, by the end of next year, the global ad revenue at the social network will have increased to almost $1 billion.

This is considered to be a notable turnaround for Twitter and its social media marketing successes.

Until 2011, social media marketing had not been a lucrative enterprise for the microblogging platform, so this is a very meaningful achievement for Twitter to have made.

According to the report that was made by eMarketer, “Advertisers have shown more interest in spending money on mobile advertisements on Twitter, and as recent audience figures from multiple research sources analyzed by eMarketer have suggested Twitter’s reach is improving.” The company also stated that it believes that the social network has benefited from the growing mobile focus, when all is said and done.

When competitors such as Facebook and Google+ placed a massive concentration of their efforts and investments on the mobile channel, Twitter seems to have ridden that wave and has been able to enjoy the social media marketing benefits that it has brought along with it. Each of its primary competitors – which currently lead it in revenues as well as in the number of active members worldwide – have implemented a massive expansion of their mobile ad offerings.

These efforts from the competition have managed to convince social media marketing companies to move their spending to mobile. Through this, Twitter has been able to increase the ad revenues that it has been generating through advertising for companies that have already been convinced partly due to the investments of the competition. Now it is hoping to continue along this trend in order to nearly double its ad revenues before the end of next year.