Tag: mobile marketing

Though people don’t typically like the way they look, they are still scanning them, study.

QR codes are being used on a rapidly increasing basis for mobile marketing purposes, and the results of a recently conducted study have shown that as much as people don’t find them attractive, they are still using them.

The results of this research are in direct contrast to many who doubt the effectiveness of the barcodes.

Among the various industries where there has been the highest use of QR codes by mobile marketers and yet the largest amount of controversy, is tourism. While some marketers are fully convinced that the barcodes are a cost effective marketing tool that is appealing to consumers and that produces results, others feel that they are simply a fad that is not worthy of being included in their advertising.

A recent trial program for QR codes was just implemented to help to judge their effectiveness.

In order to be able to judge the effectiveness of using QR codes, Ruidoso Tourism started to test them using two different methods. The first method was including them in print advertising in order to help to draw attention to the launch of the company’s new website. The barcodes were issued in various different publications, and depending on the publication in which they were printed, the themes of the ads themselves were different.

Some of the QR codes were linked to outdoor activities such as winter sports, trails, or attractions. For instance, the barcode that was published in Wild West magazine linked to the Lincoln County History page. Those print ads generated 1000 scans, which was well within the success bracket designated by the marketers.

The other barcodes were printed on restaurant menus. Their goal was to promote restaurants within specific areas. A page was created for a range of different restaurants at the destinations, and each one was assigned its own unique QR codes. When the barcodes were scanned, they led to reviews and images of the meals, as well as additional information about the restaurants such as their specific locations. At the high point of the marketing campaign, there were 35 restaurants included in the listings. Within the designated time period, those barcodes were scanned more than 1,500 times.

Mobile marketing may help Yahoo find more growth

Yahoo has released a report concerning its first quarter earnings of 2013. The report has been highly anticipated among investors due to the promises that have been levied by CEO Marissa Mayer. Mayer was installed as Yahoo CEO in July 2012, but she recently announced plans to renovate the company’s core business by introducing a series of changes, some of which have proven controversial, such as an aggressive ban on telecommuting to work. The report highlights several areas where Yahoo has found success, especially in regards to mobile marketing.

Mayer takes aim at mobile

Mayer has been working to transform Yahoo into a powerful company that could become an essential hub to the online world. Part of the CEO’s initiative is focused on the mobile world, hoping to engage the growing number of consumers that are becoming tethered to mobile devices. To this end, Yahoo has begun putting more focus on mobile marketing, offering better advertising opportunities on its mobile platforms while also working to monetize these platforms more effectively. Mayer’s efforts have been slow-going, but a new Yahoo may be taking shape.

Yahoo finds success on the mobile front

Last quarter, Yahoo posted the first revenue growth it had seen over the past four years, largely due to the revitalization of the company’s core business. This quarter is expected to present similar gains as Yahoo becomes more comfortable in the mobile space. Mobile marketing, in particular, has been growing more important to the advertising business as more consumers gain access to smartphones and tablets. These devices are becoming preferred media consumption platforms, directing a large number of consumers away from traditional PCs and other platforms. Consumers have shown that they are willing to engage in mobile marketing, adding value to mobile advertisements that are becoming more important to companies like Yahoo.

Mobile marketing expected to show strong results

Analysts are expected to dissect Yahoo’s quarterly report throughout the rest of this week. Mobile marketing, along with the companies various other endeavors, are expected to continue showing strong results, but whether these initiatives will provide Yahoo with the longstanding growth has yet to be seen.