Tag: mobile marketing

A grocery store in the country used a smartphone friendly campaign very effectively.

Although mobile marketing in store has become an increasingly common occurrence in the United States, this has not yet become the case in Indonesia, although a grocery store there has now shown that it can be accomplished very effectively and successfully.

Over 1,000 people visited the smartphone friendly website every day throughout the campaign.

This has shown that the Indonesian marketplace does have room for successful mobile marketing campaigns such as those that are produced with American shoppers in mind. For instance, Staples is actively encouraging shoppers to download its app and use it in store in order to obtain a larger number of savings opportunities.

That company uses mobile marketing at the checkout counter to advertise the app and its benefits.

When shoppers use that app to check into a store, he or she can receive mobile marketing offers while they’re right there in front of the products. This can include discount opportunities such as coupons that can be used during that specific trip to the store. Other similar techniques that have been used by retailers include QR codes that can be scanned for coupons and discount opportunities, or texting a special word to a short code for similar offers.

The Matahari Food Business in Indonesia is taking advantage of this same type of mobile marketing technique and is spreading the trend across the country in its 90 different retail outlets. During a three month trial that was held in those stores in the country from October through December, last year, shoppers were encouraged to enter a short code into a specific kind of search engine – a TMS search – which is specifically designed for smartphone advertising campaigns.

Once the short code is entered into the mobile marketing search, the consumer is redirected to the smartphone website for the Matahari Food Business, where various special offers such as coupons and discounts become available to users who register for free by entering their name, gender, age, mobile number, and email address. With that information, the offers made to the consumer can be selected specifically for that individual.

The social network reported very strong revenues through their smartphone ads for Q1 2013.

Facebook reported, this week, that its mobile marketing generated powerful earnings through its smartphone ads throughout the first quarter of this year, producing a meaningful revenue for the company that has been seeing its ups and downs since it went public.

In fact, the social network giant posted its net income as $219 million for the first quarter.

That represents an increase of approximately 6 percent over the year before, as the first quarter in 2012 saw a net income of $205 million. The earnings that were reported excluding items from Facebook were $312 million. This is the equivalent to 12 cents per share.

That figure is considerably higher than the mobile marketing results that were seen in 2012.

Last year, including the mobile marketing at Facebook, the company reported a net income of $287 million. According to Thomson Reuters, this year’s achievements were off by a penny from the estimates that were made by Wall Street.

The latest CNBC report stated that the quarter the year earlier had reported mobile marketing revenue of $1.06 billion, and that this figure increased by 38 percent in this year’s quarter, when it reached $1.46 billion. That was able to beat the forecasts that had been made for the quarter, which had typically been for $1.44 billion.

It was Facebook’s complete advertising revenue, not just the mobile marketing earnings, which drew the most attention during the company’s announcement. They saw a 43 percent increase over the total that they had experienced at the same time the year before.

Mobile marketing revenue was estimated to have represented about 30 percent of the total advertising income that was earned by the social network within the quarter. Facebook has been investing exceptionally heavily in the smartphone and tablet channels in order to boost its earnings. This has become an especially large focus since it first went public. Now, investors are beginning to see the initial and ongoing results of these efforts and this broader focus for the advertising earning strategies that have been put into place and that continue to be developed.