Tag: mobile marketing

Mobile marketing expected to reach new heights during the summer

Mobile marketing is expected to go into high gear in the United Kingdom in the coming months. Some 17 million consumers throughout the country will be receiving targeting advertisements throughout their mobile devices as major retailers and telecommunications operators begin working together over the summer. Vodafone, EE, and O2 are the country’s largest telecommunications companies and each has been working with large retail brands to launch new mobile marketing campaigns.

Weve to lead massive mobile marketing push

These three companies have pooled a great deal of data into a single platform that they are calling Weve. This joint venture organization is meant to leverage this consumer data in order to deliver very direct advertisements to very specific demographics. The data used by Weve is comprised of age, gender, mobile device details, and other such information that could determine the type of advertisements a consumer sees.

Weve to bid for mobile advertising space

During the summer, Weve will be bidding on mobile advertising space. The organization is eager to purchase space on various mobile applications and websites, but has a keen interest in mobile games. These games are enjoyed by a vast number of consumers throughout the United Kingdom and constant exposure to these games means constant exposure to mobile marketing. Mobile games may be the best avenue for the organizations marketing endeavors, but they do not encompass Weve’s overall interests in mobile marketing.

Weve receives regulatory approval from EU

Because Weve makes use of data collected from consumers, there have been concerns regarding privacy and how this data is being used or shared with others. In November of last year, the European Union granted regulatory approval to Weve, suggesting that the organization is not using consumer data in any way that could be considered malicious. Moreover, the data collected by Weve is entirely anonymous, with no personal details, apart from age and gender, being accessed by the organization.

The advertising and promotion technique is breathing new life into the traditional antique business.

According to the latest trend reports, even businesses that are centered around the preservation of the past – that is, through the sale of antiques – are benefiting from what social media marketing has to offer.

Antique galleries and shops are now using Facebook, Twitter, Google+, Pinterest, and so on.

This comparatively recent trend of social media marketing is providing a new vitality to a trade that has not changed in a very long time. Many antique dealers are using several different networks in order to better promote their collections and to be able to appeal to a whole new and younger demographic.

This social media marketing trend is becoming much more evident at antique fairs and other events.

For instance when perusing the various booths at the Chicago Antique Fair, this year, it became very evident that many of the participants were looking to social media marketing to be able to hold on to the connections that were made at the event. One prime example was the Chicago based Leslie Hindman Auctioneers, which calls itself the largest auction house in the Midwest, and that is the fifth biggest of its kind in the United States. They have been using Twitter since 2010 and Facebook since 2008, and have now recently added their own Pinterest page.

According to the auction house’s business developer, Laurann Cavenaghi, the main goal of advertising and promoting is to solidify consignments that are high in quality. She pointed out that social media marketing is one of a number of highly effective ways of accomplishing that goal. She stated that “We share our catalogues, promote events, and market our upcoming auctions on Facebook and Twitter.” Cavenaghi went on to add that “It also allow us to reach younger audiences that are becoming increasingly interested in the art and antique markets.”

Social media marketing isn’t limited to larger auction houses and dealers, though. It was clear that even smaller antique dealers are benefitting from this technique. New York’s Rehs Galleries is now run by Lance Rehs, the fourth generation in his family to do so. He also identified interacting with people over social networks as an important element of his daily work.