Tag: mobile marketing

Consumers Share Their Passions and Engage with Brands by Creating and Collecting SmartTags Shared through Social Channels

Mountain View, Calif. – August 7, 2013– PassionTag, a technology provider of dynamic in-image digital marketing and commerce solutions, today unveiled the company’s platform designed to redefine how consumers express their passion through digital images and how brands effectively use social, mobile and digital tools to drive affinity and revenue.

PassionTag is the first mobile application that allows consumers to ‘tag’ their passions through the photos shared on Twitter, Facebook, e-mail, and SMS. With PassionTag, they can turn a static image into an interactive photo containing actionable tags that extend the story they want to tell.

PassionTag’s in-image digital marketing platform enables deeper brand and customer engagement through SmartTags. With the creation and management of PassionTag’s in-image placement of SmartTags, photo sharing is transformed into a powerful, action-oriented channel enabling deeper brand engagement through the image. The call to action contained in the SmartTag is experienced through the social applications PassionTag has developed to work in sync on social networks such as Facebook and Twitter, or on PassionTag.com

PassionTag enables brands and consumers alike to easily create SmartTags which can be shared, collected and customized. PassionTag’s SmartTag technology enables a “digital backpack” of trackable and transactional actions which can be attributed to most any image, thereby significantly improving the value and utility of an image. By turning photo-sharing into a pervasive, revenue-generating peer-to-peer ecosystem, PassionTag’s Smart Tags enable a shift from a value-based transaction to a value-based partnership.

“Photo sharing is one of the fastest growing segments of the social web, and we are excited about the potential our technology holds for delivering an engaging user experience that creates incremental revenue for brands, non-profit organizations and event management producers,” said Thomas Moewe, CEO of PassionTag. “Our technology elevates the role of the image, dramatically improving the consumer’s experience with photo sharing while enabling brands to turn static images into dynamic, actionable photos.”

Among other clients, Dragon Con, Atlanta’s internationally known pop culture, fantasy and sci-fi convention has partnered with PassionTag. The PassionTag app will allow Dragon Con’s fans to tag their photos with any of a dozen Dragon Con-related SmartTags, and then post them to their favorite social network. Fans can view and “like” all the photos organized under a specific tag regardless of who posted them. Or, they can follow their friends to view their photo streams.

“There is so much to see and talk about at Dragon Con. It’s just natural that taking and sharing photos with friends is an important part of the whole experience,” said Rachel Reeves, Senior Director of Guests and Media for Dragon Con. “And we know our fans love using cutting-edge smartphone apps. PassionTag lets our fans do both and experience Dragon Con in a fun new way.”

PassionTag’s free mobile application can be downloaded from the iTunes App Store by visiting: https://itunes.apple.com/us/app/passiontag/id663610124?mt=8

ABOUT PASSIONTAG
PassionTag, Inc. is a technology provider of dynamic in-image digital marketing and commerce solutions. Headquartered in Silicon Valley, PassionTag’s platform enables the creation and management of SmartTags that can be applied to photos shared online by both consumers and brands. For more information about PassionTag, please visit us at http://www.passiontag.com/public/ or call u at 1-800- 475-5160. Join our Facebook community at http://on.fb.me/16UmnZd or follow us on Twitter @passiontag.

Media Contacts:
Beth Trier
Trier and Company for PassionTag
www.triercompany.com
415-285-6147
[email protected]

Valerie Beaudett
Trier and Company for PassionTag
www.triercompany.com
650-400-7833
[email protected]

The hotel chain has found that advertising with this technique has provided them with results.

The Best Western chain of hotels has decided to move toward geolocation based mobile marketing in order to help to boost the interest of travelers and encourage them to book a stay at one of their locations as they drive past competing accommodations or pass through airports.

The initial wave of the campaign is beginning in Washington state but is expected to expand.

The Best Western geolocation campaign is being run through the assistance of the PayPal Media Network. It is designed to encourage consumers to use their mobile devices in order to book their hotel stays.

This use of geolocation technology could help to boost the relevancy of the marketing.

The PayPal Media Network director of marketing and sales technology, Sarah Hodkinson, said that “According to Best Western, the booking window for reservations is no longer weeks in advance.” Instead, she explained, they are waiting until they are moments away from a location to make their reservation. She went on to say that by leveraging geolocation technology based mobile marketing, “hoteliers can capture these last-minute bookings by engaging travelers in proximity to their locations.”

In order to accomplish this, geolocation technology was applied by Best Western to geo-fence their ads around airports and hotels throughout Washington state. Furthermore, the chain is also running the location based advertisements within the geo-fences that have been set up near the locations of rival hotels in order to try to convince them to choose one of their own hotels, instead.

The brand believes that the geolocation based ads help to provide consumers with information regarding the number of miles that they would have to travel to the nearest Best Western location. Moreover, the ads also include a “book now” button that redirects them to a smartphone optimized Best Western room booking page where they can learn more about the accommodations or actually book the room in which they would like to stay. This could help to make sure that the ads are always being presented to travelers at the moment that they are seeking the hotel in which they will be spending their trip.