Tag: mobile marketing

Social media marketing expectations are changing

| August 14, 2013

According to the latest research, there is a maturing occurring in what people expect from this technique.

There is nothing rare about research being conducted on the results that are being generated by social media marketing, but what is starting to become quite interesting in this domain is the change in the expectations surrounding the results that the technique will generate.

Now that the channel has been used for a few years, it is becoming possible to view its trends.

Some patterns have started to emerge as the very latest in studies have been released by the researchers at the Pivot Conference, and their publication, the “State of Social Media Marketing 2012-2013”. Though the research did provide a large amount of detail as to the breakdown of the use of the strategy over the last few years, it is the trends that are being viewed as the most worthwhile.

For example, many of the respondents in this study changed their feeling that social media marketing success must be gauged by sales.

Social media marketing changesIn 2011, the respondents stated in 100 percent of the cases that an increase in sales was the top goal for any campaign using social media marketing, either for their own company, or those of their clients. However, that opinion has changed dramatically since that time, as in 2012, it was recorded that less than 50 percent of the participants felt the same way. This year, it appears to be climbing again, and is currently settled at the 56 percent mark.

The data from the study also showed that there were tremendously high expectations of the performance of social media marketing in 2011 and a withdrawal of that belief in 2012. This year, there seems to be a rebound in the faith that marketers have in the technique. This occurred in nearly every response area of the study.

Many are interpreting this as a sign that social media marketing as a technique is now maturing, and that the understanding and expectations surrounding it are starting to become more realistic and steady. It has moved beyond the tremendous hype and has survived disappointment and is now starting to level off to a degree that is often seen in areas that are more established.

Mobile marketing is using augmented reality to make a bigger bang

| August 13, 2013

This technology helps to take ads to a whole new level to boost interest and engagement from consumers.

It wasn’t that long ago that augmented reality technology was considered to be nothing more than a mobile marketing gimmick that would come and go within a very short period of time.

However, augmented reality is starting to prove that it is much more than a passing fad.

Mobile marketing has been taking a dramatic leap toward the use of technology and augmented reality has become a central component of that. It has proven itself to be engaging and functional and is continuing to play an ever increasing role in a number of different advertising and promotional campaigns. It has managed to hold its own as marketers seek out more complexity in their smartphone and tablet campaigns, as the penetration of these more high tech devices continues.

As advanced technology plays a more important role in mobile marketing, so will A.R.

Mobile marketing to make bigger bang with AR technologyIt had a bit of a confusing start, particularly as mobile marketing companies attempted to explain what, precisely, augmented reality is, to their customers and to consumers, as well. However, the tremendous potential for interactivity that the technology has shown to have has brought it to life. Consumers are engaged, and the experience of the campaigns has been considerably broadened through its use.

According to Snipp Interactive’s John D. Fauller, “Augmented reality is still very much in the experimental bucket for most brands, and most of the implementations so far are still gimmicky.” He added that “We’re starting to see more focused brand building campaigns using AR and eventually will start seeing truly utility applications using AR – that’s when you know it’s officially here to stay.”

That said, there are still some companies that continue their reliance on the gimmicky side of augmented reality for their mobile marketing campaigns. This is because they are new to the technology and they have not built up their repertoires in terms of how it can be used to its greatest potential. That will come with time as they gain a better understanding of what it is and how their customers can use it.