Tag: mobile gaming

Sony and WildTangent take aim at mobile games

| February 16, 2013

Sony Mobile GamesSony shows more interest in mobile games

Mobile games have become a major phenomenon and a hugely lucrative sector for the game industry. The proliferation of mobile devices has secured mobile games as a major part of the lives of consumers. Many people enjoy these applications because of the entertainment they provide, and many independent developers have found significant success in focusing almost exclusively on the mobile space. Sony, which boasts of a very strong presence in the game industry, has seen the promise that can be found in mobile games and is looking to take advantage of it.

New app store launched by Sony and WildTangent

Sony has teamed with WildTangent, an online game network based in the U.S., to launch a new online store for mobile games and applications. The new store will offer mobile games for Sony’s Xperia smart phones. WildTangent games will also come pre-installed on all new Sony laptops. The new application store can be roughly compared to Google Play or Apple’s App Store, but will not have the extensive portfolio of these two platforms.

New app store could have ties to Playstation 4

The new store is expected to open within the coming weeks to and will help expand the availability of mobile games on Sony mobile devices. There are rumors within the game industry that Sony’s new venture could have ties with the companies forthcoming Playstation 4 console. Sony is scheduled to make a major announced on February 20, which is expected to be an official reveal of the highly anticipated console.

Playstation 4 expected to have strong mobile elements

Rumors suggest that the Playstation 4 will have strong mobile elements. This is due to the aggressive interest Sony has been showing in mobile gaming lately. The company believes that mobile games are on their way to dominating the game industry and has been positioning itself to ensure that it is not left behind as gamers become more mobile. Whether the company’s new venture is tied to the Playstation 4 is not certain, but it is also not unlikely.

SponsorPay sheds some insight on mobile games

| February 15, 2013

SponsorPay mobile games insightNew information from SponsorPay highlights trends in mobile games

SponsorPay, a leading engagement marketing firm, has released new information concerning the rise of mobile games. Gaming has long been a source of entertainment for a wide range of people. In the advent of mobile technology, games became more mobile, allowing people to play them wherever they may be. As gaming became more popular, social networks, like Facebook, began offering games to users. These social games continue to be a major phenomenon within the game industry.

Women outnumber men when it comes to mobile and social games

According to SponsorPay, the majority of people — approximately 31% of mobile consumers — play mobile games while they are in bed. Another 16% play games on their smart phones and tablets while traveling. SponsorPay also notes that more women play mobile games than men, bucking a long standing trend in the game industry of men outnumbering women. The difference is not staggering, however, with women representing 54% of mobile gamers where men represent the remaining 53%.

Younger consumers show more engagement in mobile gaming

The majority of people that play mobile games, according to SponsorPay, are between the ages of 25 and 34. Games that are exclusive to social networking sites boast of an older fan base. Younger consumers seem to prefer their mobile devices for gaming rather than other platforms. These consumers are also likely to pay for in-game items and respond to in-game marketing efforts. The most popular mobile games among all consumers are those that have strong social elements.

Game industry continues to show interest in the mobile space

Mobile games have become a very prominent focus for the game industry lately. Most consumers that have an interest in gaming own some kind of mobile device, whether it be a smart phone or tablet. The game industry has been gearing up for a new generation of gaming with the launch of new consoles, all of which are expected to have strong mobile elements that make them appealing to those that favor mobile devices.