Tag: mobile games

Mobile games played by more than half of US consumers

| May 19, 2013

Mobile games popular amoung U.S. consumersMobile games continue to grow in popularity

Mobile devices have become inseparable from society. Many people have some kind of mobile device to which they devote a significant amount of their time. Smart devices, such as smartphones and tablets, are the most popular variety, because they can be used for much more than simple communication. In terms of entertainment, mobile games are, perhaps, the most popular option. CouponCabin.com has released the results of a new survey concerning mobile games and the people that play them. The survey’s results suggest that these games are anything but a niche market, as they appeal to a wide variety of people, even those that would be averse to “geek culture.”

Survey shows that 51% of mobile device owners play games

According to the survey, 51% of mobile device owners play mobile games. Harris Interactive, a leading market research firm, conducted the survey and suggests that mobile games have become one of the most popular pastimes for consumers. These games have certainly proven very successful for the game industry and have a certain appeal to traditional gamers. Notably, however, these games appeal strongly to those that would not typically consider themselves game enthusiasts.

Consumers willing to spend their time and money on mobile games

The survey shows that approximately 11% of consumers play mobile games more than once every day, while another 21% claims to play these games at least once daily. The majority of consumers play mobile games once a week. Consumers are not just playing mobile games, of course, they are also spending money on these games. The survey shows that 61% of consumers have spent between $1 and $10 on downloading mobile games. The survey does not factor in-app purchases, which are very common in the gaming space.

Game industry quickly becoming more mobile

Mobile games are quickly becoming one of the primary forms of entertainment for consumers, especially those that have limited experience with conventional gaming. The game industry has been responding to this trend in an aggressive fashion, with several companies that have long been focused solely on console gaming beginning to make an entry into the mobile space.

Google aims to make mobile games more social

| May 18, 2013

Google - Social Mobile GamesMobile games may benefit from strong social elements

Mobile games continue to pick up momentum around the world and Google is eager to ensure that it can keep consumers as engaged as possible. The famed technology company is not a game developer or publisher itself, but it is responsible for one of the most popular mobile operating systems in the world: Android. Google also operates the digital distribution system for Android applications and mobile games. While mobile games have become very popular with consumers, Google believes that there could be more variety in the current market. As such, the company has begun focusing on social games.

Social games continue to be popular with consumers

Social games were first made popular on Facebook. Users of the social network often spend much of their time playing these games while connecting with their friends. Companies like Zynga have made their names with Facebook social games, but there has been a marked decline in variety in these titles in recent years. Google believes that social games could be well received among the mobile crowd and has announced plans to introduce a new service that focuses specifically on social mobile games.

Google announces new service

Google Play Games, as it is called, is being built to bring a variety of social elements into Android gaming. The service will include multiplayer functionality, achievements, cloud-based save features, as well as other social options that are meant to help people connect and communicate with one another. The service is expected to make the mobile games available through the Google Play marketplace more attractive to a wider range of consumers. These games could benefit from the exposure they could see through the various social elements of Google’s new service.

Consumers continue to be open to mobile games

Consumers have, thus far, been very accommodating of mobile games. The market is awash with thousands upon thousands of mobile games, many of which have not received the favor of consumers. Despite the fact that many of these games go not live up to the standards of consumers, the market continues to be very open to new titles.