Tag: mobile games study

Millennials may not love mobile games

| June 16, 2013

Favored demographic appears disinterested in mobile games

Millennials are one of the favored demographics of the game industry. Those born beyond 1981 technically qualify to be associated within this demographic and are considered to be the most tech-savvy generation of modern times. Because this generation grew up steeped in technology, they have a special place within the game industry, especially where mobile games are concerned. As such, developers tend to focus on this demographic a great deal when they make new mobile games. Millennials, however, are not as focused on games as the industry may think.

Report highlights the time spent on mobile games

Flurry, an analytics and market research firm focused on the mobile sector, has released a new report concerning the time that Millennials spend on their mobile devices. The report notes that a massive portion of this generation makes use of smartphones and tablets for one purpose or another. Many of these people play mobile games, but the report shows that mobile games receive the absolute least amount of a consumer’s time.

Mobile Games - MillennialsMillennials spend little of their time on gaming

According to the report, Millennials are not the primary demographic for mobile games. This generation spends significantly more time on social networking applications and other entertainment platforms than they do on gaming. Despite this, however, the majority of the game industry is devoted to marketing to this demographic in the hopes of finding some degree of success. The report shows that Millennials do devote some of their time to mobile games, but not as much as the industry may have hoped.

Popular demographic may not be as interested in games as previously thought

One of the reasons that Millennials do not spend significant amounts of time engaged in mobile games may be due to the very nature of the games themselves. Mobile games are designed to be addicting, but typically only offer small amounts of content. This content can often been experienced in a matter of hours and Millennials have notoriously shallow attention spans. Consumers often play mobile games for a short period of time before moving on to the next experience.

Mobile games continue to grow in popularity

| April 29, 2013

Mobile Games PopularityJuniper Research study highlights growth of mobile games

Juniper Research, a leading market research firm, has released a new study on the state of mobile games. As with other studies in the same vein, Juniper’s notes that mobile games are gaining strong momentum among consumers as smartphones and tablets become more availability. Mobile games are helping many fulfill their need for entertainment throughout the day, while also providing sufficient distraction for those at work or traveling. The report paints a promising future for the mobile games sector as more people become involved in gaming on their mobile devices.

64 billion mobile games to be downloaded by 2017

The study from Juniper Research predicts that more than 64 billion mobile games will be downloaded by consumers by 2017, more than triple the number of downloads that were reported in 2012. While many mobile games are specifically designed to be addicting, Juniper Research claims that the most significant contributing factor to this growth is the increasing number of free-to-play mobile games. These games require no purchase and are available to all consumers, immediately making them more attractive than games that are associated with a fee.

Games prove most popular with tablet owners

The study shows that tablet owners are particularly fond of mobile games. Juniper Research suspects that the reason mobile games are so popular among tablet owners is due to the better controls, larger screens, and higher fidelity visuals that can be achieved through these devices. As such, tablet games are considered slightly better than their smartphone counterparts among consumers. The study suggests that there are twice as many downloads for mobile games among tablet owners than among smartphone owners.

Mobile games expected to continue growing beyond 2017

Juniper Research does not predict the growth of mobile games to slow down beyond 2017. These games have established themselves as a cornerstone of the game industry and many developers and publishers therein are beginning to consider mobile games an ideal medium to consumer engagement. These games have also become one of the most lucrative sectors of the game industry.