Tag: mobile games news

Warner Bros set sights on mobile games

| March 26, 2013

Warner Brothers Mobile GamesMobile games attract the interest of Warner

Warner Bros, one of the largest entertainment studios in the world, currently holds a modest interest in the game industry. The company’s Warner Bros Interactive division is responsible for some of the most well-loved titles within the industry, including Batman: Arkham Asylum and the upcoming Injustice: Gods Among Us. The game industry has been growing more appealing to Warner Bros in recent years, and the studio has decided that it will be venturing into the realm of mobile games.

New mobile games studio launched by Warner Bros

Warner Bros has announced that it will be setting up a new mobile games studio in San Francisco, California. The studio will focus on the development and publishing of free-to-play mobile games. Many of these games are expected to have some social features that will tie into popular networks like Facebook and Twitter. Warner Bros has taken note of the rising popularity of mobile games as well as their lucrative nature. The studio expects to see success in its latest venture, which may help the company establish a stronger presence in the game industry.

Mobile games becoming increasingly popular with gamers

The game industry is growing increasingly focused on the mobile space. While traditional console games are not losing a large degree of favor among consumers, more people are becoming inclined to play games from their smartphones or tablets rather than consoles. This is largely due to the convenient nature of mobile games. Many consumers favor mobile games because they can be played anywhere and at any time, unlike console games.

In-app purchases present strong monetization opportunities

Developers have shown strong interest in mobile games because of their ability to reach a massive audience. These games are also powerful platforms for in-app purchases and mobile advertisements, both of which hold strong monetization potential for developers. Consumers have shown that they are willing to participate in in-app purchases and marketing campaigns as long as they provide some benefit to the gaming experience.

Tapjoy looks to capitalize on mobile games in Australia

| March 25, 2013

Mobile Games AustraliaTapjoy looks to enter into Australian mobile games market

Tapjoy, a mobile games platform based in San Francisco, California, is looking to expand its boundaries. The platform is well known in the game industry as the producer of popular social applications and helping mobile games find monetization schemes that are right for them. While the mobile games market in the U.S. has been flourishing, Tapjoy believes that is more promise in other markets. Therefore, the firm has set its sights on Australia.

Australia game industry continues to attract international attention

Mobile games in Australia are very popular, just as they are in other parts of the world. Australia is home to some of the most ambitious game developers in the world, many of whom are focused solely on mobile games. The country is beginning to attract a great deal of interest from developers in other parts of the world as well, largely due to the support that the Australian game industry has been receiving from the government.

Australia Fund initiative launched by Tapjoy

Tapjoy has launched a new initiative, called the Australia Fund, in order to break into the industry. Through this initiative, the firm will offer development, marketing, and distribution support for developers focused on the iOS and Android platforms. The firm believes that the development community in Australia is the fastest growing in the world, offering significant opportunities in the mobile games sector that simply do not exist elsewhere. Tapjoy is not the only firm that believes this, of course, as several other firms have begun trying to enter into the country’s market.

Government shows strong support for game industry

The Australian government has high hopes for the country’s game industry and has pumped more than $20 million in funding into the industry itself. These funds have gone to many mobile games developers in order to assist in the development process. Consumers have shown a great deal of support for mobile games as well, with many willing to participate in in-app advertisements and purchases that account for the majority of revenue generated through mobile games.