Game industry continues to shift to accommodate mobile games
It is no secret that mobile games have become much more than a simple novelty or passing fad. With the number of consumers with mobile devices growing, these games have become an integral part to the entertainment that many people experience all over the world. Mobile games now represent one of the most lucrative sectors of the game industry, and the allure of these games have caused even decades old development companies, many of whom have long been devoted to consoles, to embrace the mobile space eagerly. The growth of mobile games has yet to show any serious signs of slowing down, which may make mobile the most popular gaming platform in the near future.
Report predicts the future of mobile gaming
Juniper Research, a leading market research firm, has released a new report concerning the emerging trends being seeing in mobile games. According to the firm, consumers will spend more than $3 billion on mobile games in 2016 worldwide. The firm notes that $301 million was spent on these games in 2012, showing that mobile games are growing at a very rapid pace. Juniper Research suggests that the mobile platform will grow ten times larger in terms of sales by the end of 2016.
Tablets expected to be device of choice for gamers
The report notes that the Far East, China, and North American markets will account for 86% of all mobile games spending in 2016. Tablets will be the preferred platform that consumers use to play games as they are beginning to be built with hardware dedicated to gaming. More games are also being designed with tablets in mind, especially those of the free-to-play model, which have already proven significantly popular among consumers.
Firm anticipates mobile to dominate gaming
Juniper Research claims that mobile will be the primary form of gaming in the future. The firm anticipates that consumers will begin moving away from traditional consoles in droves due to the entertainment that can be had through mobile games. There is, however, a new generation of consoles expected to be launched this year, which may be able to ensnare the interests of gamers once again.
Mobile games becoming more than simple entertainment pieces
Mobile games have become a significant part of the lives of consumers around the world, as well as that of the game industry as a whole. Games have been growing as more than simple entertainment pieces for some time and are beginning to become effective marketing and networking tools for a variety of industries. The Global Gaming Initiative believes that mobile games can be used for much more than just entertainment and envisions a future where these games have a powerful social impact.
Company seeks to leverage mobile games to support charities around the world
Global Gaming Initiative is a developer of mobile games, having released its first title in early 2012. While the company does have its roots in game development, it has a much more ambitious view of mobile games. The Global Gaming Initiative strives to connect gamers with charities around the world, essentially turning mobile games into platforms where these charities can be discovered. Global Gaming Initiative plans to release the first mobile games associated with charities in June. Half of the revenue that these games produce will be directed to the charities they are meant to support.
Gamers show strong interest in charitable work
Global Gaming Initiative is a for-profit company that fashions itself as a game publisher rather than a developer. Elizabeth Sarquis, CEO and founder of Global Gaming Initiative, believes that mobile games could be an effective way to support charities and promote generosity among gamers, a demographic that has shown a strong favor for charities in the past. Gamers have proven to be enthusiastic when it comes to matters of charity, throwing their considerable support behind initiatives that they care about. Such was the case when John “Totalbiscuit” Bain, a popular YouTube commentator focused on gaming, campaigned to support Charity: Water through King of the Web, a web-based popularity contest in 2011. Through this contest, Bain succeeded in raising a substantial sum of money for his chosen charity, the entirety of which went directly to this charity.
Tapping the generosity of gamers may be a boon for charities
Tapping into the charitable nature of gamers may be an effective business model. Sarquis is interested in Global Gaming Initiative generating a profit, but is also eager to help support charitable causes through mobile games. This approach to gaming may end up being a powerful boon for the charities that manage to attract support through Global Gaming Initiative.
