Amazon begins showing interest in mobile games
Amazon has long been involved in the digital space. The company has established itself as a leading e-commerce platform and digital retailer and has even begun embracing mobile commerce in an aggressive way. The company has been taking note of the growing popularity of mobile games recently and has begun moving into this space as well, though it has no intention of developing or publishing mobile games itself. These games do, however, have social features that Amazon may be looking to make more convenient to consumers.
Social features of mobile games pique Amazon’s interest
Mobile games are quite unlike their console counterparts for more reasons than the fact that they are not actually made for consoles. These games often include social features that are meant to connect consumers together or allow them to share their experiences through a variety of social networking sites. As such, many mobile games allow players to log in using their social media profiles so as to streamline this sharing of content.
New service aims to leverage the power of social networking to some extent
Amazon has announced the launch of its new Login with Amazon service, which is designed specifically for mobile games. The service allows consumers to log in to mobile games using their Amazon accounts. This will allow consumers to share their experiences with others and may serve as an effective means of promotion for certain mobile games as these games typically gain popularity through word of mouth.
Amazon sees initial success in trials for new service
Amazon has been testing this new service for some time in a limited capacity. The company claims that many consumers showed enthusiasm in using the new service during these initial trials. Mobile games are already quite popular with consumers, but their social aspects are still not widely used. Amazon aims to make mobile games a more social experience for those that are interested in such connectivity with others in the digital world.
Report sheds light on South Korean mobile games
Pearl Research, a game industry research firm, has released a new report concerning the growth of mobile games in South Korea. The country has long been a thriving hub for gaming, serving as a lucrative market for new games and home for innovative development. The report from Peal Research suggests that the growing number of consumers with smartphones is having a powerful impact on mobile games. As more consumers get their hands on smartphones, the more likely they are to play these games, which could also translate into higher revenue for these games, thereby making the mobile games space a very lucrative sector for the game industry.
Majority of smartphone owners play mobile games
The report shows that there are currently more than 33 million smartphones in operation in South Korea. Approximately 61% of the consumers with smartphones play mobile games, with the average user downloading 26 applications. This makes South Korea one of the most active and attractive markets for mobile games, a fact that has not gone unnoticed by the companies within the game industry. The report shows that several prominent companies in the game industry are beginning to move into the South Korean market in order to take advantage of the growing popularity of mobile games.
Game industry is becoming increasingly focused on the mobile space
The game industry is beginning to acclimate to the growing popularity of mobile games. Developers have been somewhat leery of mobile games in the past due to the fickle nature of consumers. While it is true that many consumers move from one mobile game to the next quite quickly, these games still represent a very lucrative opportunity for the game industry, especially for independent developers that are looking to find some traction in the industry.
Report aims to provide insight on South Korean gaming
The report aims to shed some light on the various trends that exist within the South Korean mobile space and how these trends affect mobile games. The report also highlights several of the companies that are working to engage consumers throughout mobile games and provides some predictions concerning the future of the gaming market in the country.
