Tag: mobile games news

Mobile games boom in China

| June 20, 2013

China sees strong growth in mobile games market

Mobile games are popular all over the world, but in China, the game market has boomed in the first quarter. Gaming in China has been a somewhat tricky situation for the past several years. The Central Government imposed a ban on gaming consoles in 2000 that has all but stymied the country’s market for console games. Despite the ban, many Chinese consumers consider themselves to be avid gamers and, in the past, have turned to PC gaming over other forms. With the advent of mobile technology, however, these consumers have been showing a great deal of interest in mobile games.

Games market grows as mobile technology thrives

China’s mobile games market has been experiencing strong growth over the past several months. Consumers have proven themselves to be heavily reliant on their mobile devices, which also means that they turn to these devices for entertainment when necessary. Mobile games have become an ideal form of entertainment for commuters and for students spending time between classes. These people are not only willing to spend their time on mobile games, of course, as they are also eager to spend money on these games as well.

Mobile Games - Growth in ChinaMarket exceeds $350 million in first quarter

The country’s market for mobile games has breached the $350 million mark for the first quarter of this year, a 30% increase over what it had been during the same quarter of 2012. The boom is being attributed to the growing popularity of so called mobile network games — games that require an Internet connection to play. These mobile games typically offer strong social elements that allow consumers to connect with one another and play together.

Console ban may be good for the mobile games sector

China’s ban on consoles may be a powerful boon for mobile games. The lack of competition in this given market has allowed mobile games to flourish and reach a large portion of the population. Most of the mobile games enjoyed by consumers are free to obtain, but also offer content for a modest fee. Consumers have proven that they are happy to pay for additional content, as long as the game can hold their attention.

Millennials may not love mobile games

| June 16, 2013

Favored demographic appears disinterested in mobile games

Millennials are one of the favored demographics of the game industry. Those born beyond 1981 technically qualify to be associated within this demographic and are considered to be the most tech-savvy generation of modern times. Because this generation grew up steeped in technology, they have a special place within the game industry, especially where mobile games are concerned. As such, developers tend to focus on this demographic a great deal when they make new mobile games. Millennials, however, are not as focused on games as the industry may think.

Report highlights the time spent on mobile games

Flurry, an analytics and market research firm focused on the mobile sector, has released a new report concerning the time that Millennials spend on their mobile devices. The report notes that a massive portion of this generation makes use of smartphones and tablets for one purpose or another. Many of these people play mobile games, but the report shows that mobile games receive the absolute least amount of a consumer’s time.

Mobile Games - MillennialsMillennials spend little of their time on gaming

According to the report, Millennials are not the primary demographic for mobile games. This generation spends significantly more time on social networking applications and other entertainment platforms than they do on gaming. Despite this, however, the majority of the game industry is devoted to marketing to this demographic in the hopes of finding some degree of success. The report shows that Millennials do devote some of their time to mobile games, but not as much as the industry may have hoped.

Popular demographic may not be as interested in games as previously thought

One of the reasons that Millennials do not spend significant amounts of time engaged in mobile games may be due to the very nature of the games themselves. Mobile games are designed to be addicting, but typically only offer small amounts of content. This content can often been experienced in a matter of hours and Millennials have notoriously shallow attention spans. Consumers often play mobile games for a short period of time before moving on to the next experience.