Tag: mobile games news

Mobile games to help fight cancer in the UK

| July 25, 2013

Mobile games could help find a cure for cancer

Mobile games are often seen as nothing more than entertainment, but they could have a much loftier purpose when organizations like Cancer Research UK get involved with them. Cancer Research UK has teamed with Guerilla Tea, a developer of mobile games and software, in order to create its first game. The game is meant to serve as a research platform that may help unveil new ways to treat and even cure cancer.

Cancer Research UK and Guerilla Tea take aim at cancer

Throughout the world, mobile games have been gaining momentum among consumers as a primary source of entertainment. The low cost and high availability of these games have made them extremely popular among those with smartphones and tablets. For most consumers, these games are only meant to provide entertainment, but Cancer Research UK believes that they could have a far more practical purpose without actually sacrificing any entertainment value. As such, the organization and Guerilla Tea have begun working on creating a game that aligns with this concept and provide consumers with an entertaining, yet purposeful, experience.

Mobile Games - Cancer ResearchGamers to discover genetic triggers of cancer

The game being developed aims to task players with accurately locating new genetic triggers of cancer. Exactly how this will be done has not yet been disclosed, but tracking down these genetic triggers could help Cancer Research UK researchers form a better understanding on various types of cancer. This understanding would eventually lead to better treatments and, in some cases, cures for certain types of the infamous disease.

Mobile games may be valuable research tool

Mobile games have proven to be engaging platforms to which consumers have devoted countless hours to. Using mobile games to find new treatments and cures for cancer may be a lofty goal, but Cancer Research UK believes that it is possible. There is no telling when the organization’s game will be released, but it is likely to be made available by the end of this year, if not sooner.

Investments in mobile games are on the rise

| July 23, 2013

Mobile games find traction with investors

Investments in mobile games startups have increased in the second quarter of this year, according to a new report from Digi-Capital, an investment group devoted to the game industry. The report shows that the value of these investments has increased by some 63% over what it had been in the first half of 2012, reaching $706 million. The report also shows that the number of investments in game companies has grown by 7%.

Report highlights the transactions mobile games represent

According to the report, mobile games have seen strong growth this year. These games accounted for 56% of the transaction value and 37% of the transaction volume seen in the game industry. The growth that mobile games have been experiencing is largely due to the increased proliferation of smartphones and tablets. As these devices become more available, more consumers are being drawn into the mobile gaming space. Many of these consumers have shown that they are willing to spend their money on these games.

Mobile Games GrowthOnline functionality proves popular among consumers

The report predicts that mobile games and online games could grow to account for 55% of the $83 billion game market by 2016. Online games have proven to be particularly attractive due to the community elements they feature. Mobile games with online functionality have managed to attract the enthusiasm of consumers around the world, many of whom have begun seeking out similar games that offer community-based gameplay.

Tablets are favored for mobile gaming

Mobile games currently represent 72% of the money that is spent on mobile applications. This includes in-app payments that consumers make to unlock additional content. These games have become most popular on tablet devices. The report shows that tablets account for nearly 67% of mobile game use. Consumers appear to favor tablet devices for gaming because of the larger screens that these devices sport as well as their more advance graphics processing units.