Tag: mobile commerce

Flipkart is finding more success in the mobile commerce sector

| January 22, 2016

Mobile shoppers are showing favor for applications, with many using apps to visit Flipkart and purchase products

Flipkart, one of India’s largest e-commerce companies, is beginning to see more success in the mobile commerce space. According to data from SimilarWeb, a data analytics firm, some 47% of Flipkarts visits now come through mobile shopping applications. The retailer has shown a great deal of interest in mobile commerce over the years and has been working harder to engage consumers with mobile devices. Flipkart now beats out other companies that have become involved in India’s mobile commerce space.

Consumers are making use of mobile applications to get their shopping done online

Flipkart also leads the way in total application installs in India. The company’s mobile shopping app is on approximately 37% of all Android devices in India. Consumers are becoming quite interested in mobile commerce and they have been turning to apps to get their shopping done. These apps provide them with access to convenient shopping and more retailers are beginning to rely on shopping applications in order to effectively engage consumers. Consumers are also making use of mobile websites, which some prefer to applications.

India is growing to become one of the world’s leading mobile commerce markets

Mobile Commerce SuccessIndia has become one of the world’s fastest growing mobile commerce markets, alongside China. Indeed, e-commerce companies from China are beginning to show strong support for those in India, hoping to augment their success in the mobile commerce field. Companies responsible for mobile payments platforms also see great promise in India, especially as more consumers become involved in mobile shopping.

Mobile devices are becoming powerful tools for consumers interested in shopping online

Mobile commerce has become a very powerful force in India. The e-commerce market is dominated by mobile, with smartphones accounting for some 70% of the traffic that retailers are seeing online. Conventional computers, which had once been the primary tool for consumers shopping online, now account for 30% of all online traffic. Consumers are becoming heavily reliant on their mobile devices and believe that mobile commerce represents a more convenient way of shopping.

Gemalto receives MasterCard approval for new mobile payments system

| January 21, 2016

New cloud-based mobile payments system has won the approval of MasterCard

Gemalto, a prominent digital security firm, has received approval from MasterCard to complete its cloud-based mobile payments system. The new system is meant to serve as an all-encompassing solution, including support for backoffice server platforms and payment software running on a consumer’s mobile device. The system will leverage the power of cloud computing technology, which will make it more secure and allow it to better accommodate the needs of consumers and businesses alike.

Security remains a major issue that requires attention in the mobile payments space

MasterCard spent a significant amount of time evaluating the mobile payments system from Gemalto. The company was particularly interested in the security aspects of the system, as Gemalto has extensive experience in digital security. Mobile security has become a quite important issue in the mobile payments space. As mobile commerce has grown in popularity, it has become an attractive target for malicious groups that want to exploit consumer financial information. Gemalto has been an advocate for security, especially in the mobile payments space, for several years.

Payment system will be part of the Allynis Trusted Services Hub

MasterCard Approval - Mobile Payments The new payment system will be a part of Gemalto’s Allynis Trusted Services Hub, which serves as a turnkey business service for financial institutions. Merchants and banks will be able to use the system to effectively engage mobile consumers. Gemalto notes that the new system will be secure, providing users with piece of mind, especially as security threats become more prominent.

Companies are beginning to feel pressure to embrace mobile payments services

Mobile payments are becoming more popular among consumers, many of whom are beginning to base a significant portion of their lives on their smartphones. This has begun to pressure several companies, particularly those within the retail industry, to embrace new mobile-centric services, such as payment and mobile security systems. These companies have begun to invest in systems like those provided by Gemalto, which will allow them to better connect with consumers and ensure their success in the mobile payments field.