Tag: mobile commerce

Starbucks reports spike in mobile payments

Over the past two years, Starbucks has been slowly increasing its mobile presence. The company has seen a marked increase in mobile traffic as more consumers begin to visit its website from mobile devices, but a relatively new trend shows that consumers are becoming more inclined to pay for purchases using their smartphones and tablets. Starbucks has reported a sharp increase in mobile payments over the past year, claiming that the company has reached a major milestone in the realm of mobile commerce.

Company continues to focus on mobile sector

According to Starbucks, more than three million mobile payments are made for the company’s products every week in the U.S. The company suggests that mobile payments are so popular with consumers because they represent a more convenient way to pay for goods. Many consumers that frequent Starbucks have mobile devices of some kind, making them more apt to make a payment using their smartphone or tablet. Starbucks suggests that doing so may be a matter of prestige, as mobile payments are considered somewhat exclusive due to the lack of comprehensive mobile commerce services in several industries.

New global initiative expected to be launched by Starbucks

Backed by the strong growth of mobile commerce, Starbucks has announced plans to launch a new cross-channel, multi-brand loyalty initiative that will cover the globe. The initiative is meant to highlight the social aspects of Starbucks and provide more value to business partnerships around the world. Mobile payments are expected to play some role in the initiative as Starbucks looks to promote mobile commerce outside of the U.S.

US is not only country where mobile payments are gaining momentum

While Starbucks has seen major growth in mobile payments in its home country, the U.S. is not the only place where mobile commerce is taking off. The United Kingdom and Asian Pacific markets are home to aggressive growth in the mobile commerce sector. This growth is largely due to a growing population that can afford smartphones and tablets as well as the introduction of easy-to-use mobile commerce services in several countries.

The most recent statistics are showing that the devices are more common than toilets around the world.

The latest technology news through a recent UN report has shown that there is officially greater access to mobile phones around the world than there is to toilets.

The United Nations report has indicated that the penetration of these devices is greater than that of bathrooms.

According to the statistics within the UN report, there are approximately 6 billion people around the globe who currently have a mobile phone. At the same time, however, there are only 4.5 billion who have access to a traditional latrine or toilet. Though this may seem to be a rather amusing statistic, this technology news has revealed a shocking truth to some of the largest organizations in the world.

The technology news report has unearthed an issue that is not at all funny, though the data may seem to be.

As a result of this technology news, the UN and some of the largest names in the industry – which includes Bill Gates from Microsoft – are coming together to help to solve the “sanitation crisis” that is occurring in many regions around the globe.

This week, the deputy secretary general of the United Nations, Jan Eliasson made a call to action to the people and organizations of the world in order to make urgent changes to eliminate the lack of basic sanitation that is a daily reality for 2.5 billion people, as well as “to change a situation in which more people worldwide have mobile phones than toilets.”

Mr. Eliasson explained his determination to drive action that will lead to positive results based on this technology news. He has addressed his call to all actors, “government, civil society, business and international organizations,” to make a commitment to taking measurable action that would generate the necessary resources and implement them for a rapid boos to the “access to basic sanitation” that is available to people around the world, no matter where they may live.

The technology news was seen as a reality check that led directly to this call to action. According to the UN report, it would not establish any new funding mechanisms or structures. Instead, it would concentrate on creating action, one community at a time, at that level.